Marketing & Growth Executive

Job Description

We’re looking for a Marketing & Growth Executive to join our team and drive campaigns, KOL marketing, and overall brand growth.

This role sits at the intersection of brand and performance – you’ll be responsible for turning ideas into campaigns, and campaigns into results.

You’ll work closely with the founder and creative team to bring launches to life, manage creators, and ensure our marketing efforts translate into meaningful growth.

This is a hands-on, execution-focused role.

What You’ll Be Doing

Campaigns & Launches
– Plan and execute monthly campaigns, product launches, and promotional pushes
– Work with the Creative Lead to align on content direction and rollout
– Ensure campaigns are executed smoothly across IG, email, and website

KOL & Affiliate Marketing
– Identify and manage KOLs for seeding and collaborations
– Handle outreach, coordination, and follow-ups
– Manage affiliate platforms
– Track performance and identify high-performing creators

Performance & Growth
– Coordinate ad creatives and campaign rollouts (Meta, Instagram)
– Monitor performance (traffic, conversion, ROAS)
– Suggest optimisations based on results

Email & Retention
– Plan and execute email campaigns (launches, drops, re-engagement)
– Manage flows (abandoned cart, browse, winback)
– Work with segmentation to improve conversion

Community & Events
– Support brand events, activations, and launches
– Coordinate guest lists, KOL attendance, and customer engagement
– Ensure strong turnout and experience from a marketing perspective

Reporting & Insights
– Track and report on campaign performance
– Identify what’s working and where we can improve
– Support data-driven decision making

What We’re Looking For
– 2–4 years experience in marketing, preferably in fashion, e-commerce, or lifestyle brands
– Strong understanding of social media, KOL marketing, and digital campaigns
– Organised and able to manage multiple moving parts
– Hands-on, proactive, and comfortable executing ideas
– Interest in fashion, branding, and consumer behaviour

Nice to Have
– Experience with Shopify, Klaviyo, or Meta Ads
– Experience working with KOLs or affiliate platforms
– Familiarity with campaign planning and launches

To Apply
Please include:

– Your portfolio or past campaign examples
– Any KOL or campaign work you’ve done
– A short note on a brand you think does marketing well and why

Please email to hello@alignswim.com to apply, only shortlisted candidates will be contacted. Thank you!