Creative Lead (Experiential, Multimedia & Merchandise)

Who We Are

Job Description

Key Responsibilities
Creative Vision & World-Building
Define and own the creative vision, narrative, and thematic direction for immersive, location-based experiences.
Develop story worlds, concepts, and creative frameworks that guide all downstream work.
Ensure creative consistency across environments, multimedia content, and experience extensions.
Creative Leadership
Lead and inspire designers, writers, and creative collaborators.
Provide clear creative direction and high-level feedback throughout the creative process.
Review and approve creative outputs to ensure alignment with the intended vision.
IP & Creative Partnerships
Collaborate with IP holders and brand partners to interpret creative guidelines and narratives.
Present concepts, narratives, and creative rationales confidently to internal and external stakeholders.
Manage creative feedback and revisions while protecting creative intent.
Collaboration with Production & Project Teams
Work closely with Producers and Project Managers to ensure creative ideas are feasible and well-articulated.
Support creative problem-solving when constraints arise during production.
Maintain creative quality through to final delivery.

Required Experience & Skills
Proven experience as a Creative Lead, Creative Director, or equivalent in experiential, immersive, or narrative-driven environments.
Strong storytelling, conceptual thinking, and world-building skills.
Experience working on location-based experiences, exhibitions, themed environments, or immersive installations.
Comfortable collaborating with IP holders and navigating creative approvals.
Clear communicator who can articulate creative ideas visually and verbally.
Strong creative judgment and attention to detail.

Nice to Have
Experience with multimedia storytelling (video, audio, interactive).
Familiarity with merchandise or physical extensions of narrative worlds.
Background in theatre, film, games, or experiential design.
A love for the surreal, playful, and slightly absurd.

Why This Role
Shape the creative DNA of immersive worlds from the ground up.
Work on projects that blend storytelling, space, and imagination.
Collaborate with a multidisciplinary team to bring ambitious ideas to life.
High creative ownership without production or project management burden.