Who We Are
Job Description
The Role
We are looking for a proactive and enthusiastic Marketing Coordinator to join our team in Singapore. Reporting to the Director of Marketing and Communications, this role supports the successful delivery of ART SG, an event that welcomes over 40,000 visitors across four days at Marina Bay Sands during Singapore Art Week.
Working in close collaboration with our marketing and communications team, creative agencies, and a wide range of stakeholders, the Marketing Coordinator will help plan and execute a multi-channel marketing campaign to drive visitor attendance and ticket sales, while building brand visibility across Singapore, Southeast Asia, and internationally.
This is a broad and hands-on role that spans all aspects of marketing and communications—from social media and newsletters to websites and stakeholder management—and offers real scope to make an impact in growing Singapore’s leading art fair.
Responsibilities
Team
Work closely with the Director of Marketing and Communications to develop and execute a marketing plan that delivers against key business objectives
Be a core team manager: mentor and manage interns, and temporary staff
Stakeholder Management
Assist the Director of Marketing and Communications on integrations with supporting government agencies on grant applications and acquittals, event planning, sign off procedures and more.
Ticketing & Invitations
Execute a ticket sales campaign in collaboration with the Director of Marketing and Communications
Work with the appointed ticketing agency on all aspects of ticketing including setup, monitoring and reporting
Support the business development and VIP teams with invitations
Oversee the onsite ticketing desk and operations
Provide customer support and service to visitors before, during and after the event
Drive ticket outreach to schools and the community via targeted ticket offers
Partnerships
Build on the existing network of marketing and media partnerships to develop new leads and onboard partners
Marketing Materials
Work with the appointed design agency and in-house Design Coordinator to develop and deliver creative campaigns
Ensure the production of high-quality digital and print marketing materials
Manage the print collateral timeline and production schedule
Digital Marketing & Social Media
Work closely with the appointed digital marketing agency to plan and execute paid digital campaigns across relevant platforms
Work closely with the Social Media Coordinator, overseeing the day-to-day delivery of social media activity
Monitor performance across digital channels and work with the agency to optimise campaigns in line with key objectives
Photographers and Videographers
Work with appointed photographers and videographers to create content for social media, newsletters, and website
Develop briefs and manage schedules and timelines
Out-of-Home Advertising
In collaboration with the Director of Marketing and Communications and appointed agency, oversee the out-of-home advertising campaign, including creative asset management, tracking and reporting
Website Management
Oversee the ART SG website, ensuring content is accurate and up to date
Work closely with the web developer on updates and new features
Digital Communications
Plan and execute email newsletter campaigns
Manage and maintain the audience database
Develop audience segmentation strategies to support targeted communications and ticket sales campaigns
Identify opportunities to grow and diversify the ART SG audience
Reporting & Post-Event Evaluation
Undertake campaign analysis and produce reports for internal teams and external stakeholders throughout the campaign period
Lead the post-event evaluation process, compiling a comprehensive campaign wrap report that captures key results, learnings, and recommendations
Gallery Recruitment
Support the gallery team in their recruitment campaign
Admin & Finance
Assist the Director of Marketing and Communications in managing marketing budgets and associated administrative requirements