Marketing & Social Media Executive – Retail Fashion
Who We Are
Job Description
We’re seeking a proactive Digital Marketing Associate who thrives in a fast‑paced retail environment and lives and breathes fashion. You’ll be the bridge between our in‑store experience and our online presence—crafting compelling campaigns, producing scroll‑stopping content, and driving foot traffic and e‑commerce sales.
Key Responsibilities
Content Creation & Social
Develop daily Instagram Stories, Reels, and TikTok videos showcasing products, in‑store events, and lifestyle moments
Collaborate on visuals and copy for email newsletters (via Klaviyo), website banners, and paid ads
Campaign Management
Assist in planning and executing seasonal promotions, product launches, and in‑store events (e.g., Mother’s Day weekend, pop‑up fairs)
Monitor campaign performance; analyze KPIs (engagement, click‑through, conversions) and recommend optimisations
Customer Engagement
Engage with our community via comments, DMs, and email—answer product questions, gather feedback, and foster brand loyalty
Manage in‑store digital touchpoints (iPad POS, QR code displays, social walls) to enhance the shopping experience.
Retail Support
Work on the shop floor and provide customer service and experience and using learnings to feedback for better marketing and content creation. Coordinate with store operations on merchandising, visual displays, and promotional signage.
Reporting & Analysis
Track weekly and monthly metrics across social, email, and e‑commerce channels
Prepare succinct performance reports with actionable insights for director.
Why You’ll Love It Here
Be part of a mission‑driven brand that supports low‑income women artisans
Dynamic role blending creative content, retail action, and strategic marketing
Growth opportunities, shape our digital strategy and expand into new markets
Employee discount on all Jaedals styles (and first dibs on limited editions!)
**Working on weekends is a must. You must be available every weekend 11am – 4pm or 4pm – 9pm.
