Group Marketing Manager

Job Description

Role Description:

• Lead the development and execution of marketing strategies for multiple business units.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Manage marketing budgets and allocate resources efficiently.
• Ensure consistent brand messaging and maintain brand integrity.
• Develop and manage marketing campaigns to boost brand visibility.
• Oversee marketing efforts including SEO, SEM, email marketing, social media, content marketing, exhibitions, and events.
• Utilise data analytics to measure and optimise campaign performance.
• Implement marketing automation tools to enhance efficiency.
• Collaborate with sales, product teams, and external agencies to align marketing with business objectives.
• Stay updated with industry trends, identify new marketing technologies, and continuously improve strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
• Minimum of 4-7 years of marketing experience, with 3-5 years in a managerial role is a plus.
• Proven success in developing and executing marketing strategies.
• Experience managing multiple business units preferred.
• Strong leadership and team management abilities.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM systems, marketing automation).
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving capabilities.
• High level of adaptability, flexibility, and strong interpersonal skills.