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Who We Are

cAL is a modern self‑care destination redefining aesthetic and wellness experiences through clinically backed treatments for skin, body, hair, and overall wellness. With a lifestyle‑first approach and a commitment to visible results delivered in a welcoming environment, cAL aims to help clients look good, feel confident, and enjoy self‑care as part of everyday life.

Job Description

We are looking for a proactive and creative Content & Marketing Associate to support cAL’s marketing team. You will assist in planning campaigns, creating engaging content, and managing social media, helping bring cAL’s brand story to life. This role is perfect for someone eager to grow their marketing and content skills in a fast-paced, lifestyle-driven environment.

 

Key Responsibilities:

  • Assist in planning and executing marketing campaigns across social media, email, and digital channels.
  • Create engaging content for social media, newsletters, and promotional materials.
  • Monitor campaign performance and assist in reporting using analytics tools.
  • Support community engagement initiatives, events, and collaborations with influencers or partners.
  • Conduct market research and competitor analysis to inform content and marketing strategies.
  • Ensure brand consistency and uphold cAL’s visual and messaging standards.

Requirements:

  • Diploma or degree in Marketing, Communications, Business, or related field.
  • Familiarity with social media platforms (Instagram, TikTok, Facebook, LinkedIn).
  • Basic knowledge of digital marketing tools, content management, and analytics.
  • Strong communication skills, both written and verbal.
  • Creative mindset, attention to detail, and proactive problem-solving.
  • Ability to multitask and work in a fast-paced environment.

Nice-to-Have:

  • Experience with social media advertising (Meta Ads, TikTok Ads).
  • Basic knowledge of Canva, Photoshop, or video editing tools.
  • Interest in lifestyle, wellness, or aesthetics industries.

What You’ll Gain:

  • Hands-on experience creating content and running campaigns for a growing aesthetic & wellness brand.
  • Exposure to social media strategy, community management, and digital marketing.
  • Opportunity to contribute ideas, own projects, and grow within the marketing team.

Interested candidates, please email your resume to connect@cal.sg.