Content & Social Media Executive
Who We Are
About Carrie K.
Carrie K. is an award-winning jeweller who creates transformable, meaningful fine jewellery that celebrates milestones. Each individually-crafted wearable wish symbolizes a powerful promise OR carries one’s deepest wishes for those who matter most.
Weaving stories of love, aspirations and cherished memories into modern heirlooms, Carrie K. creates intention jewellery that mothers love and daughters love to “steal”
We're a curious, entrepreneurial team that values Curiosity, Ubuntu, Thoughtfulness, Integrity, and Impeccability.
Job Description
Turn stories into content people want to stop for.
Carrie K. Fine Jewellery is looking for a Content & Social Media Executive who is equal parts storyteller, writer and maker.
You’ll own our content from strategy to story to screen — finding the stories worth telling, developing the hook, writing the words and bringing them to life through compelling video, photography and social content.
From real love stories and beautiful jewellery to styling, craftsmanship, founder perspectives and our Good Life Club community, you’ll have a rich playground of stories to work with.
Reporting to our Marketing & Commercial Manager, you’ll translate brand and commercial priorities into content that builds desire, grows our community and moves people to act.
What You’ll Do
Own the Content Strategy
Develop and manage our content strategy and calendar across social, website, blog and email. Turn marketing priorities, customer insights and cultural moments into relevant content ideas.
Find & Tell Great Stories
Spot stories others might miss. Develop creative concepts, angles and hooks that make people stop, watch, read, save, share — and remember Carrie K.
Write
Craft Reel scripts, captions, carousels, blogs, eDMs, campaign copy and website content in a distinctive and consistent Carrie K. voice.
Shoot, Create & Edit
Take ideas from concept to execution — planning and producing photography and short-form video, then editing them into polished Reels, Stories, carousels and other content.
Grow Our Social Presence
Manage our organic social channels and community. Stay curious about emerging formats, behaviours and trends — and know when they’re right for our brand.
Learn From the Numbers
Track reach, retention, engagement, saves, shares and clicks. Understand why something worked — or didn’t — and use those insights to make the next piece better.
This keeps the storytelling, writing, photography, videography and editing capabilities already expected in the existing role, while removing the broader digital-marketing responsibilities that were diluting its focus.
Who We’re Looking For
You have 2–4 years’ experience in content creation, social media or digital marketing, ideally in jewellery, fashion, beauty, luxury, lifestyle or retail.
More importantly, you have a strong portfolio demonstrating your ability to conceptualise, write, shoot and edit compelling content.
You:
Have a strong instinct for storytelling, writing and a great hook.
Can confidently shoot and edit video and photography.
Understand what makes social-first content work.
Can take an idea from concept → script → shoot → edit → publish.
Care about performance as much as aesthetics.
Are curious about people and naturally look for stories worth telling.
Are proactive and resourceful — you don’t wait for someone to hand you every content idea.
Use AI intelligently to make your work better and more efficient without losing originality.
Are organised and meticulous while being comfortable experimenting and learning quickly.
Why Carrie K.?
Real creative ownership.
You won’t simply execute a stream of briefs. You’ll have the opportunity to find stories, develop ideas and bring them to life.
See your ideas make an impact.
We’re a small entrepreneurial team, so your work doesn’t disappear into layers of hierarchy. You’ll work closely with our Marketing & Commercial Manager and Founder and see the impact of what you create.
We invest in your growth.
Personal and professional development is an important part of our culture. We want you to stretch your abilities, experiment and become an even stronger creator and marketer.
You’ll never be short of stories.
You’ll work with meaningful jewellery, real customer milestones, love stories, craftsmanship, design, styling and our Good Life Club community.
If you’re the kind of creator who sees a story where others see a product — and knows how to turn it into content people care about — we’d love to see your portfolio.
