Branded Content Editor

Job Description

AGENCY FOR THE NEXT GEN

We are all about the next generation. Next generation of consumers. Next generation of platforms. Next generation of content. Next generation of brands.

That’s what gets us up every day. Working with brands to be at the forefront of the next generation. To create relevant and industry-defining work. Whether it’s to better align on the brand’s business challenges, understand the people they need to reach, tell the stories they’ve always wanted to tell or to identify the best direction to get there – when brands work with us, they get a team who knows that if we don’t rethink everything, we change nothing.

Website:

https://www.dstnct.co/

What We Do

We may be a creative agency but we are most certainly not in the business of advertising. We are in the business of understanding the human psyche.

We obsess over the psychology of our audience – what people are into, their pain-points and motivations, what makes them tick – we take all of that and we bring you and your brand to wherever people are – physically, virtually and emotionally.

That has allowed us to transcend conventional channels to be able to take care of a full spectrum of services for a holistic audience experience.

• Integrated Marketing
• Products and Platforms
• Social and Content
• Branding
• UI/UX
• Experiential
• Data & Technology

Culture

Working at DSTNCT means joining a group of people who are passionate about doing great work. Work that challenges the status quo. Work that inspires new ways of thinking. Work that makes people’s lives just a tad bit easier.

It’s a code that we live by. A way of life. Don’t believe us? Talk to us and we will show you a preview of our Culture Code to see what we mean.

There are a few things that make us all tick. Being open and taking chances. Taking pride in your work. Doing the right thing. Working as a team. Being resourceful and solving problems. We’ve always believed that you’re the average of the 5 people you surround yourself with. It’s time to ask yourself: What kind of people do you want to be around with?

Your Role

As a Branded Content Editor, you will play a pivotal role in driving the content strategy and editorial excellence across our key accounts. You will be responsible for crafting compelling branded content that resonates with target audiences while maintaining brand authenticity and driving engagement across multiple digital platforms.

Your ability to conceptualise editorial calendars, manage content production workflows, and create SEO-optimised articles will be crucial in delivering impactful content initiatives that align with our clients’ business objectives and brand narratives.

JOB SCOPE AND REQUIREMENTS

·       You will work closely with the Account Team and Editor-in-Chief to develop comprehensive editorial calendars that support client objectives and brand positioning across assigned accounts.

·       You will be responsible for content planning, creation, and execution across multiple formats including long-form articles, social media posts, and integrated campaigns.

·       You will manage all administrative aspects of content production including coordinating shoots, interviews, information gathering, and client clearances to ensure seamless content delivery.

·       You are required to possess strong writing skills and understanding of SEO optimisation to create content that drives traffic, engagement, and brand awareness.

·       You are required to work with the Creative team to develop accompanying social media concepts for each article, ensuring consistent brand voice across all touchpoints.

·       Ability to multi-task and project manage content calendars across multiple accounts while maintaining editorial quality and meeting tight deadlines.

RESPONSIBILITIES

·       Plan and conceptualise the editorial calendar in collaboration with the Editor-in-Chief.

·       Liaise and manage content clearance processes with client.

·       Execute monthly content deliverables including articles and social media posts across various formats (static, carousel, reel) according to specified schedules.

·       Ensure all content aligns with brand guidelines and objectives.

·       Conceptualise and pitch article ideas biweekly, ensuring each published article has an accompanying social media concept adaptable for Instagram and TikTok.

·       Manage all administrative aspects of content production including shoots, interviews, and information gathering.

·       Write 6 articles per month with accompanying social copywriting for each published piece.

·       Implement SEO optimisation strategies to enhance article visibility and performance.

·       Collaborate with the creative team to develop social media concepts per article.

·       Monitor and respond to media releases, relaying important industry events to the team.

·       Develop partnership content ideation for key collaborations.

·       Contribute to strategy development including content after-action reviews, audience development, content positioning angles, and SEM strategy.

·       Maintain and nurture relationships with arts partners and organisations.

Content Strategy and Development:

·       Develop and execute comprehensive content marketing strategies that drive engagement, generate leads, and build brand awareness.

·       Ensure brand voice, tone, and style consistency across all content formats and platforms.

·       Analyse content performance and provide insights for continuous improvement of editorial strategies.

DSTNCT reserves the right to modify this job description by giving written notice to you.