Digital Marketing Executive

Job Description

Responsibilities:

Conduct research on brand awareness and associations.
Conduct research, evaluate and organise data on industry trends and target audiences.
Plan and strategise branding and marketing plans to enhance brand reputation and increase brand awareness. Includes ideation and creation of marketing initiatives across various digital platforms.
Execute a comprehensive marketing campaign across various channels (e.g. website, blogs, emails and social media) to meet project goals. Includes distribution of communication materials to various media outlets, partners and digital platforms.
Monitor and analyse campaigns’ objectives throughout marketing implementation. Evaluate key metrics and provide data-driven feedback on their performance.
Plan and execute collaboration with partners and influencers
Write original copy and edit content for corporate marketing and communications materials for use on marketing platforms.
CRM Management
Maintain the organisation and client social media platforms and digital marketing channels to align with branding strategies.
Prepare and maintain accurate advertising and marketing expense reports measuring ROI and KPI
Requirements:

Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Business Studies/Administration/Management, Marketing or equivalent.
At least 1 year of relevant marketing experience with experience in developing and implementing digital marketing strategies.
Good knowledge of online marketing tools and best practices.
Deep interest in marketing and consumer marketing.
Excellent copywriting and creative content-writing skills.
Critical thinker, problem-solving skills and proactive learner.
Strong analytical and communication skills.
Able to work in a fast-paced environment and handle pressure well.