Marketing Manager
Who We Are
Filmhouse is a new independent cinema in Singapore based at Golden Mile Tower – bringing together films, F&B, events and communities through curated programmes, partnerships and cinematic experiences. It’s mission is to care for cinema and audiences alike – offering a home where films endure and audiences are free to reflect, dream and connect.
Job Description
Filmhouse is looking for a Marketing Manager to join our pioneer team – one who is equally comfortable setting strategy and rolling up their sleeves to execute. This is a role that combines both managerial ownership and day-to-day marketing execution, ideal for someone who enjoys wearing multiple hats in a small, passionate and creative organisation.
Key Responsibilities
Marketing Strategy & Campaign Execution
- Conceptualise, plan and execute marketing campaigns for:
- Film programmes and events
- Cinema F&B
- Loyalty programmes
- Brand, partnerships and sponsorship initiatives
- Venue hire
- Drive awareness, ticket sales, audience growth and customer loyalty through integrated campaigns.
- Monitor ticket sales and campaign performance closely, adjusting strategies to optimise outcomes.
- Ensure marketing efforts support wider business and revenue goals across departments.
Branding, Content & Creative Direction
- Oversee and execute marketing communications across all platforms, including social media, eDMs, website, print and on-site materials.
- Write copy for campaigns, announcements and brand communications.
- Source for and work closely with designers, copywriters and other collaborators to deliver creative assets, if and where necessary.
- Conceptualise and lead on-site activations for audience engagement.
Digital Marketing & Analytics
- Plan, schedule and execute eDMs and social media content.
- Track performance across ticketing, digital platforms and paid advertising.
- Consolidate performance and engagement reports, and recommend improvements.
- Manage digital advertising spend within budget.
Media & Partnerships
- Lead press outreach, previews and earned media opportunities.
- Draft press releases and manage media interview requests.
- Identify and execute partnerships with cultural, community and brand partners.
Cross-Functional Collaboration
- Work closely with colleagues from Programming, F&B, & Venue Hire teams.
- Manage marketing workflows, requests and priorities across departments.
- Provide timely updates and marketing insights for the team and senior management.
Budget & Administration
- Propose, manage and track the marketing budget, including ad spend and production costs.
- Support customer communications where needed (e.g. social media queries) in collaboration with the Front-of-House team.
- Ensure proper documentation, reporting and archival of marketing materials and data.
Who we’re looking for:
- Diploma or degree in marketing, arts management or a related field
- Minimum 3 years of relevant experience in marketing
- Strong interest in film, arts, culture and community
- Strong in copywriting, campaign execution and coordination
- Good experience with social media platforms and digital marketing, including running ad campaigns on Meta.
- Creative with a good visual eye and affinity for storytelling
- Strong communication and interpersonal skills, and attention to detail
- Proactive, with good organisational skills and multitasking abilities
- Confident working in lean teams with multiple priorities
Apply for this position
- Submit your resume, indicating your expected salary to adeleena@filmhouse.sg
- This position is only open to Singaporean/PR candidates.
- Only shortlisted candidates will be contacted.
Note: Filmhouse currently does not have a website as we’re still developing our company website.
