Marketing Communications, Executive
Who We Are
Invade is Southeast Asia’s leading culture-led festival agency and experiential placemaking company. Founded in 2010 by Kent Teo, the company specialises in real estate activation, turning under-utilised commercial and public venues into immersive lifestyle and retail destinations.Over more than 16 years of market leadership, Invade has engineered over 3,000 events and festivals. The company manages a sprawling regional creative ecosystem that seamlessly connects over 40,000 emerging artisan brands, independent makers, and youth entrepreneurs with real estate developers and public spaces.
Job Description
About the Role:
We’re looking for a proactive and relationship-driven Marketing Executive to join our growing team in the dynamic events industry. If you’re someone who thrives in Singapore’s vibrant lifestyle scene and is able to manage through a fast-paced environment, this role is for you!
If you enjoy networking, developing marketing campaigns and working with brands, media and stakeholders, we would love to meet you.
Responsibilities include but not limited to the following:
Marketing Strategy
– Develop marketing objectives and campaign strategies for each event or project
– Plan and execute integrated marketing campaigns across owned, earned and paid channels
– Manage campaign timelines, budgets and performance tracking
– Prepare post-campaign reports and recommend optimisation opportunities
– Partnerships & Business Development
Build and maintain relationships with venue partners, landlords, brands and strategic collaborators
– Explore co-marketing opportunities that expand campaign reach
– Sponsorship Marketing
Coordinate and execute sponsorship marketing entitlements
– Liaise with sponsors to ensure timely delivery of marketing assets
– Prepare sponsorship reports and marketing recaps
– Media & Influencer Relations
Manage relationships with media partners, publications and content creators
– Coordinate media invitations, interviews and event coverage
– Source, engage and manage KOL and influencer collaborations
– Track campaign performance and media value
– Paid Marketing & Analytics
Support Meta and Google advertising campaigns
– Monitor campaign performance and optimise marketing spend
– Analyse campaign effectiveness and prepare monthly reports
– Offline Programming
Support events in developing and executing offline event programming
– Coordinate and manage stage content, performances, and live programming
– Liaise with artists, vendors, and talents to ensure smooth show flow and program delivery
We’re looking for someone who:
– Has 2 years of relevant experience in marketing (preferably in the events, lifestyle, or creative industry)
– Has excellent communication and stakeholder management skills
– Is confident liaising with clients, media, sponsors and partners
– Has experience with Meta Ads and Google Ads
– Is organised and able to manage multiple campaigns simultaneously
– Understands campaign reporting and marketing analytics
– Enjoys building relationships and creating win-win collaborations
– Is comfortable supporting onsite event operations when required
– Is a team player with a great attitude, takes initiative, and pays attention to detail
– Able to thrive in a fast-paced, deadline-driven environment
