Brand & Community Builder

Who We Are

Job Description

About Us
We’re a regional pet care and wellness platform built around one belief: that pet owners deserve more than the ordinary.

Think of us the way you think about Sephora — except instead of beauty, we curate pet care. We handpick brands, products, and experiences across nutrition, wellness, and lifestyle that actually earn a place in your pet’s life. Everything we feature goes through a considered lens: does it meet our standard for quality, transparency, and genuine care? If not, it doesn’t make the cut.

We’re a digital-first brand — no traditional storefront, no compromise on curation. We live where pet communities live: on social, at events, and in the everyday moments between a pet and the person who loves them.

We’re at an exciting and early stage. The foundations need to be laid, the community needs building, and the people joining now will have real ownership over how this brand grows — in Singapore first, and across Southeast Asia not long after.

About the Role
This is not a polished role at a polished company. We’re early, we’re building, and there is no playbook yet.

You’ll be the face of this brand — online and on the ground. That means showing up consistently, representing us at events, and being the voice people encounter when they interact with what we’re building. The way you carry the brand matters as much as the work you produce.

In practice, you’ll spend about 30% of your time thinking — what should we do, why, and when. The other 70% you’ll be executing it yourself. Some weeks will be straightforward. Others will require you to hold multiple moving pieces at once and make judgment calls without waiting to be told.

If it sounds like exactly the kind of work you want — read on.

What You’ll Be Responsible For
Brand & Social Presence Planning, writing, scheduling, and publishing content across Instagram and TikTok. Not just posting — building a feed and community that actually means something to people. 3–4 posts per week, stories consistently active.

Community Engagement Real conversations with real pet owners. DMs, comments, community spaces — nurturing relationships, not managing a queue.

Event Coordination & Representation Participate and manage parts of logistics for events and pop-ups — timelines, vendor communications, materials — and showing up as the face of the brand when we’re on the ground.

Email Newsletter Monthly — drafted, approved, sent, and the list is actively growing.

B2B Outreach Support Materials prepared, warm leads followed up, tracker kept current. Founders lead and close the relationships; you make sure nothing goes cold.