[IMMEDIATE PLACEMENT] Senior Copywriter
Job Description
You will own the voice of a new wealth product from the tagline down to the fund factsheet layout copy. You write with regulated financial content in mind and you can defend every line to a client who signs off on everything.
What you will do
- Create the product narrative and tagline, and present options with the thinking behind each
- Write messaging for 3 key visual options that will go to consumer panel testing
- Write the product brochure, web banner copy and social post ideas built on the final tagline
- Take existing Wealth Focus content as reference and turn it into Allianz-branded copy for the new product
- Work with compliance-approved wording for fund disclosures, risks and performance statements, and lay it out correctly without altering it
- Take feedback across 3 revision rounds per deliverable and keep the story consistent while it changes
What we need
- 5 or more years writing for brands, with a strong body of work in financial services, insurance, wealth or another regulated category
- Proven tagline and campaign line development, not only body copy
- Experience writing to a master brand template and a brand voice you did not create
- Clean, plain English. You make a complex investment product readable to a general consumer
- Comfortable presenting your own work to clients and defending it
- Available to start within days and work to a tight deadline
Helpful to have
- Experience with insurer or bank rebrands and product launches in Singapore or ASEAN
- Working knowledge of Investment Linked Product marketing and the disclosure rules around it
Reminder to please send portfolio of your works in your application. Send an email to [email protected].
