Marketing Manager

Job Description

KEY OBJECTIVES & DELIVERABLES
● Marketing Projects: Collaborate with the Head of Marketing to oversee all marketing projects and initiatives for Mandala Club, utilising a strategic approach across multiple platforms including marketing, public relations, partnerships and brand development.
● Communications Channels: Manage the creation and distribution of communications to members and prospects, including newsletters, mailings, WhatsApp broadcasts, Push Trigger notifications, posters, supplements, and all digital content on member-facing portals. Ensure materials are approved by the Head of Marketing and Director of Marketing.
o Ensure the Mandala Club website, Member App, and member-facing materials are current, relevant, and aligned with brand guidelines, while also supporting the creation and execution of promotions and activations for key annual events.
o Lead on the continuous improvement of design and build of best in class communications.
● Member App Management and Updates: Oversee the management and updates of the Member App, including event listings, member perks, restaurant sections, gym information, and all content updates.
● Data Management: Maintain and manage data lists using EDM and Peoplevine systems.
● Process Improvement: Develop and propose processes to optimize communication formats and channels.
● Financial Budgeting and Compliance: Support the Head of Marketing with financial budgeting, adherence, and invoice submission, ensuring the budget and invoicing remain current.
● Brand Management: Ensure consistency across all marketing communications and materials, while maintaining and strengthening brand positioning in the market.
● Social Media: Oversee the management of Instagram Stories, including the weekly ‘What’s On’ updates and IG Story highlights. Capture and archive key social media coverage throughout the week. Monitor mentions and posts, and recommend content for reposting on our channels.

● Content Capture and Management: Collaborate with the Head of Marketing to manage weekly coverage for member events at the club and key calendar moments.
● Collaborate with the Creative Studio Team to assist in creating compelling and professionally executed content, including from member events, for the Club website and newsletters. Ensure all materials are on-brand, up-to-date, and delivered on time
● Cultural Calendar: Propose monthly events to enhance the Cultural Calendar by leveraging a network of contacts. Provide support by attending events and assisting with marketing efforts as needed.
o Collaborate with the Culture team to ensure all programming events are accurately communicated and effectively marketed through Mandala Club channels.
● Partnerships: Support the HOM in negotiating and implementing media, F&B and brand partnerships and sponsorship agreements with aspirational brands, organisations, venues and groups that fit the Mandala Club brand for joint events, promotions and initiatives that enrich the member experience and generate revenue.
● Media and PR: Assist in engaging Ambassador members and key media partners to secure impactful coverage for Mandala Club. Provide support with media requests and information distribution.
o Manage club film, photo, and fashion shoots, media interviews, press conferences, and walk-in journalists by coordinating with various departments, conducting site inspections, and providing necessary details.
o With the HOM, maintain and update the media database and dispatch relevant information including press releases, photos, discs, logos etc when necessary. Maintain record of all media clippings and coverage.
● Insights: Actively gather insights on the business’s key focuses and needs to develop strategic promotions and suggestions for meeting team targets and objectives. Assist in creating concepts for Mandala Club’s tactical promotions and major activations

The need for flexibility
An essential part of this role is to be flexible with the needs of Mandala Club, and to be willing to work the required operational hours. The Mandala club operates across multiple sites, at night, on weekends and holidays and your roster will reflect this based on your role and responsibilities.