Category Manager – Toys
Who We Are
About MINISO
MINISO is a Japanese-inspired variety store offering a wide range of selected goods for the youth of today. Since beginning business operations in 2013 under the stewardship of Chinese entrepreneur Ye Guofu, MINISO has opened more than 4,200 stores in over 80 countries and regions in just seven years, including the US, Canada, Australia, Spain, Russia, India, and Mexico. Till now, we already have nearly 20 stores in Singapore across the island!
Since its founding, MINISO has collaborated with world-famous brands, including Coca-Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears, and Beijing’s Palace Museum, releasing playful crossover products that are trending with young consumers.
Job Description
Responsibilities:
- Conduct in-depth research on the trend of trendy toys, analyze consumer needs and preferences, and accurately position the development direction of the trendy toys category.
- Responsible for developing and introducing new products, from creative ideas, and supplier selection to product shelves, to ensure product uniqueness and market competitiveness.
- Develop marketing and promotional strategies for the Tide toys category and work closely with the marketing team to increase brand awareness and influence in the Tide toys area.
- Monitor the sales data and inventory status of the products, and adjust the product mix and replenishment plan promptly to ensure stable sales growth and reasonable inventory turnover.
- Collaborate with cross-functional teams, including design, purchasing, shop operation, etc., to ensure the seamless and efficient implementation of Tide products from design concept to end sales.
Requirements:
- Fresh Graduate, Bachelor’s degree or above, relevant major preferred.
- At least [1] year of experience in category management or related product development in the hip toy industry.
- Familiar with the whole chain operation of product design, production, and sales of trendy toys.
- Excellent market analysis and data interpretation skills, making accurate data-based decisions.
- Creative thinking and teamwork spirit, able to work efficiently in a fast-paced environment.
