Integrated Digital Marketing Specialist
Who We Are
We are a one-stop solution and creative content agency in Singapore run by a fun team of high-spirited individuals who are passionate in helping our clients’ brand reach its highest potential and stand out in today’s saturated and competitive market. Focusing on media marketing and advertising, we believe that traditional and digital marketing go hand-in-hand to effectively bring forward and strengthen our clients’ brand identity in both offline and online spaces. Dedicated to innovation and creative expression, our projects reflect our unique and lively nature from visual corporate branding and packaging to content marketing and web design.
We deliver advertising solutions and craft marketing strategies that are tailored to each client’s business. We are committed to providing only quality service to our clients and offer them customised solutions that help their brand flourish and distinguish themselves from the rest in our current competitive digital age.
Our creative services include, but are not limited to, graphic design, digital advertising, strategic brand campaigns, social media marketing, smart targeting strategy, brand design, brand development, visual merchandising, web revamp, product launches, web application, e-commerce design, platform development, mobile application development, games creation, market research and analysis, media and marketing strategy, conceptualisation, web development, multimedia services, and digital signage in Singapore.
In PEP & CO., the sky's the limit. We go beyond just the aesthetics of our clients’ brand design and push ourselves to enrich the overall immersive user experience in every digital platform. From web development to digital advertising display, we craft impactful and purposeful designs and solutions that not only appear creative and distinctive, but also serve their function to generate value to our clients’ brand, thus influencing business growth.
Step out of the box with us and experience a world of creative branding with PEP & Co. today!
Job Description
Job Description:
- Plan and execute content calendars across Meta, Instagram, TikTok, LinkedIn
Schedule and publish content, ensuring consistency and quality - Manage community engagement and interactions
- Develop integrated content strategies aligned with campaign objectives
- Generate creative ideas across digital and offline touchpoints
- Adapt messaging for different platforms (social, press, on-ground activations)
- Work closely with creative teams to execute campaigns
- Track and analyse performance across digital platforms (engagement, CTR, conversions)
- Prepare reports with insights and optimisation recommendations
- Monitor campaign effectiveness across both digital and media channels
- Support planning and coordination of traditional media campaigns (e.g. print, radio, OOH)
- Liaise with media partners, publishers, and vendors where required
- Assist in drafting press releases and media angles
- Work alongside PR/media teams to amplify campaign reach
- Ensure consistency of messaging across digital and offline channels
- Support end-to-end campaign execution across digital and traditional channels
- Assist with paid media (boosting, basic optimisation)
- Coordinate timelines across stakeholders (internal + external)
- Identify opportunities to integrate digital with offline/media efforts
- Conduct competitor and market analysis
- Recommend improvements based on cross-channel performance
- Any ad-hoc duties as directed
Job Requirements:
- Candidate must possess at least Diploma in Digital Marketing / Marketing / Mass Communications / Creative / Media and Advertising or related marketing disciplines
- Minimum 2 years of relevant experience in digital marketing, integrated marketing or media
- Experience in social media + exposure to traditional/media campaigns
- Demonstrable experience in marketing data analytics and tools
- Strong understanding of content strategy and campaign planning
- Ability to interpret data and generate actionable insights
