In-House Lead Gen Creative Copywriter

Job Description

Company: SACRED Pte Ltd

Company Description:

SACRED Institute, part of the SACRED ecosystem, is here to redefine the standard of modern relationships and cultivate a culture of intentional human connections, where every home serves as a safe sanctuary to resolve trauma patterns, build emotional safety, and foster deeply fulfilling and intentional relationships.

About the Job:

We’re looking for an In-House Lead Gen Creative Copywriter to join us on Mission 2030 — whose focus is to empower 10,000 couples and young parents to learn the skillsets needed to break repeating conflict cycles, healing core trauma patterns, and cultivate intentional, deeply aligned relationships.

The main purpose of this role is to reshape the narratives surrounding what it takes to build an Intentional Relationship. You’ll be responsible for writing copy that generates high conversion leads, creating powerful ideas, compelling narratives and memorable campaigns that connect with audiences across every touchpoint. You’ll work closely with the founders and marketing team to create brand appropriate tone-of-voice framework and build systems that keeps brand voice and messaging consistent across video and marketing campaigns, as we scale. Your work will support content for social media, online courses, and founders’ personal brands.

We’re looking for someone who’s naturally curious, strategically minded and creatively fearless. In other words, someone who believes the right words can change perceptions, shape behaviour and create a take-action attitude among audiences.

This role offers the potential for you to grow to senior leadership roles as SACRED expands her operations.

Responsibilities:

• Research, conceptualise, develop original creative concepts, campaign ideas and compelling copy across branding, integrated campaigns, digital, social media, video, publications and experiential projects that are brand aligned, including but not limited to podcasts, courses, campaign concepts, taglines, manifestos, brand messaging, video scripts, social media content, digital experiences, websites, speeches, blogs, newsletters and marketing collateral, for SACRED Institute and founders’ personal brands
• Transform strategic insights and customer understanding into engaging copy that generates high conversion leads, stories, messages and brand narratives
• Edit, refine and elevate copy to ensure clarity, creativity, consistency with brand voice
• Work closely with founders and marketing team to develop creative concepts that convert, visual direction, and content calendars where words and visuals work seamlessly together
• Participate in brainstorming sessions and collaborator meetings, and contribute fresh, strategically grounded creative ideas that bring in leads
• Work closely with founders and marketing team to create brand appropriate tone-of -voice framework and build systems that keeps brand voice and messaging consistent across various platforms and marketing campaigns, as we scale
• Keep up to date about social media trend, technology, AI, emerging media and changing consumer behaviours to inspire stronger creative thinking
• Explore and implement AI-enabled creative tools and new workflows that enhance ideation, research and content development
• Ensure all deliverables align with brand identity and meet production deadlines
• Organise and maintain a structured digital library of content assets
• Manage multiple projects simultaneously, ensuring smooth coordination across team members

Requirements:

• 3 to 5 years of copywriting experience spanning brand/campaign mental health and wellness or relationships in agency or in-house roles
• A strong portfolio that demonstrates conceptual thinking, storytelling and writing across multiple channels — taglines, headlines, and campaign lines — alongside converting product copy, with evidence you’ve shaped voice and systems, not just executed briefs
• Experience writing clear, engaging, and brand-aligned copy across digital, social, web, product, marketing, CRM, and campaign assets
• Familiarity with SEO, AEO and GEO copywriting principles and best practices
• Excellent command of English with exceptional writing, editing and proofreading skills.
• Strong understanding of branding, marketing, consumer psychology and persuasive communication
• Comfortable incorporating AI tools into creative workflows for ideation, research, and content development
• Ability to conceptualise and manage creative projects independently and part of a team from start to finish
• Strong presentation and communication skills with the confidence to articulate creative rationale
• Excellent time management and organisational skills and a proactive attitude to get things done
• Enthusiastic to work as part of an intentional team and business, where members take responsibility for looking into their own shadows, and take responsibility for their own healing and growth
• Based in Singapore
• Willingness to complete a test task as part of the application process

How to Apply:

Include your resume and portfolio or sample works (video links, photos, or social media content) and a short note on why SACRED Institute’s purpose resonates with you.

You can send the above information over to support@sacredinstitute.com.