Social Media Marketing Associate
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Who We Are
Shiok Lighting, a leading lighting company in Singapore, is seeking a creative and dynamic Social Media Marketing Associate. We take pride in offering innovative, design-focused products that spark creativity in a space. We are looking for someone who enjoys creating content, has an eye for aesthetics and is able to captivate our target audience (homeowners, interior designers and architects).
If you excel at transforming ideas and content into digital experiences, have a strong interest in home interior trends and understand the importance of lighting in enhancing spaces, and are adept at using social media platforms, we invite you to join our team. You will be working directly with our Creative Director and graphic designer in this role.
Job Description
Key Responsibilities
Content Creation
- Stay ahead of content marketing and digital trends
- Assist with monthly brainstorm for content social media ideas
- Produce and edit engaging content for social media platforms to enhance brand presence
- Aim to build stronger branding identity for our company
Social Media Management
- Maintain the editorial calendar by setting realistic content production and publishing deadlines
- Manage running ads on social media platforms
- Provide insightful analysis reports on the potential content creators for collaboration
- Manage content creators, journalists and partners
- Assist on-site shoots at content creators and customers homes
Creative Design
- Ensure all visual content aligns with the brand’s identity and standards
- Plan and shoot (still images and videos) for social media, websites, and marketing materials
- Ability to translate ideas into captivating visuals and videos using DSLR and smartphone.
- Able to use basis softwares to edit images and videos
- Collaborate with our graphic designer (for more complicated editing) to come up with engaging contents
Market Research
- Conduct market research to enhance content marketing
- Optimize content considering SEO and Google Analytics
- Monitor and assess the company’s content marketing performance through analytics platforms
- Ensure a strong web presence on various channel
Qualifications:
- A diploma or degree in design, marketing, or related fields
- Passion for social media and is interested in home interior
- Strong understanding of social media platforms and trends, particularly in Instagram and TikTok
- Excellent written and verbal communication skills in English
- Basic knowledge in photo and video editing tools ( Illustrator, Photoshop, Lightroom, Premiere Pro)
- Strong attention to detail and ability to multitask
- Have an eye for aesthetics and understand targeted audience’s interests.
- Analytical mindset with the ability to interpret data, track performance metrics, and derive actionable insights to optimize social media strategies
- Strong interpersonal skills and the ability to build relationships with influencers, partners, and collaborators within the industry
- Innovative mindset: Challenge the status quo and bring new ideas to the table
- Ability to work in a fast-paced and adapt quickly to changing priorities and deadlines
Preferred:
- 1 – 2 year experience in content marketing field
- Knowledge in SEO to enhance content visibility
- Ability to analyse our traffic and performance on Google Analytics and provide insights to boost content performance
- Analytical mindset with the ability to interpret data, track performance metrics, and derive actionable insights to optimize social media strategies
