Creative Strategist (Full Time/Contract)

Job Description

About This Role

Are you the person who connects the dots between a client’s business need and a game-changing creative idea? We are looking for an experienced Creative Strategist to join our leadership team.

As a Creative Strategist at The Gap People, you will be the driving force behind our clients’ social media presence. It’s about architecting the entire creative vision for our clients, ensuring campaigns are not just brilliant but also strategically sound. You’ll lead the charge from insights to execution, translating data & client briefs into compelling creative concepts that deliver measurable business objectives.

What You’ll Be Doing

As our Creative Strategist, you’ll be the strategic and creative anchor for the accounts. You’ll own the creative output, guide the team, and be the trusted strategic partner for our clients.

• Lead Creative & Strategic Development: Drive the conceptualization of high-level campaign ideas and always-on content strategies. You’ll own the “big idea” and ensure it aligns perfectly with client objectives
• Own the Creative Vision: From pitching new business to overseeing the final execution of a campaign, you will be the guardian of the creative vision, ensuring quality, consistency, and strategic relevance at every touchpoint.
• Team Mentorship & Direction: Guide and mentor a team of content creators, designers, and editors. You’ll provide clear creative direction, constructive feedback, and foster a collaborative environment where great ideas can flourish.
• Data-Driven Insight Generation: You’ll analyze performance data to uncover deep insights, telling the story of what’s working, what’s not, and what we should do next to optimize for success.
• Innovate and Stay Ahead: Keep the agency and our clients at the forefront of social media by identifying emerging trends, new platforms, and innovative storytelling formats.
• Client Partnership & Growth: Act as the primary strategic counsel for clients. You’ll lead key presentations, translate their business needs into creative briefs, and proactively identify opportunities to grow the account.

Who You Are

• A Natural Leader: You inspire and guide teams to do their best work. You’re comfortable being the final say on creative and strategic decisions.
• A Strategic Thinker with a Creative Heart: You can effortlessly switch between a high- level strategic discussion and a detailed creative review.
• A Compelling Storyteller: You can articulate and sell a creative vision to both internal teams and senior clients with confidence and clarity.
• A Relationship Builder: You build trust and rapport easily with clients, becoming their go-to strategic partner.

Skills & Experience We’re Looking For

• 5-7+ years of experience in a strategic or creative role within a social media or creative agency.
• A strong portfolio that demonstrates your ability to develop and execute successful, creative-led social media campaigns for a diverse range of clients.
• Proven experience leading client-facing presentations and building strong, lasting client relationships.
• Experience mentoring or managing junior creative team members.
• Deep understanding of all major social media platforms, and how to create content that feels native to each.
• Excellent communication and presentation skills, with the ability to articulate complex ideas simply.

Why Join Us?

• This is a leadership role with a real opportunity to shape the creative direction of the agency and our clients.
• Work with diverse clients across various industries to expand your portfolio.
• Collaborative environment that values fresh ideas and strategic thinking.
• Flexible work arrangements that support your creative process.