Content Producer
Who We Are
We are a full-service marketing agency that pushes for winning formulas. We help brands build meaningful brand connections from the digital to physical sphere. Whether it is over-the-top creative ideas, data-driven performance media campaigns or bringing digital experiential events to life, we will make it possible. We combine data + human instinct + technology to challenge conventions in order to uncover new opportunities.
Job Description
1. Content Production Management:
- Oversee the entire content production pipeline, from initial briefing and concept approval to final delivery and archiving.
- Manage timelines, budgets, and resources for various content projects, particularly video and multimedia assets.
- Coordinate with internal teams (Art Directors, Senior Graphic Designers, Graphic Designers, Copywriters, Video Editors, Content Executives) and external vendors (e.g., specialized videographers, photographers, voice-over artists) to ensure seamless production.
2. Video & Multimedia Content Leadership:
- Lead and manage the production of video content, including planning, scripting (in collaboration with Copywriters), shooting (for local mobile shoots in Singapore), and post-production.
- Act as the primary point of contact for video projects, ensuring creative vision is maintained throughout the production process.
- Oversee the quality and technical specifications of all video and multimedia deliverables.
3. Creative & Strategic Alignment:
- Work closely with the Art Director and Social Media Marketing Team Lead to ensure all content produced aligns with the approved social media roadmap, creative concepts, and overall marketing strategy.
- Provide practical input during creative ideation sessions, advising on feasibility, production timelines, and resource requirements for proposed ideas.
- Ensure all content effectively communicates the client’s brand message and resonates with target audiences across different markets.
4. Quality Control & Optimization:
- Conduct thorough reviews of all content assets to ensure they meet creative briefs, brand guidelines, and technical specifications for each platform.
- Work with Social Media Analysts and the Social Media Executive to understand performance data and apply learnings to optimize future content production.
- Ensure content is optimized for various digital channels, including file sizes, aspect ratios, and platform-specific features.
5. Resource & Asset Management:
- Manage and organize all content assets, ensuring they are properly tagged, stored, and easily accessible for future use.
- Identify and manage necessary equipment, software, and tools for content production.
- Maintain an up-to-date understanding of production costs and efficiency best practices.
