Content & Social Media Manager

Who We Are

Job Description

We are a fun, young, creative, and fast-growing brand where your love for social media, visuals, and storytelling can shine. If you enjoy creating engaging videos, spotting trends and are able to manage, schedule, post and boost on all major Social Media Platforms, we’d love for you to join our team.

Watch @thekurater on Facebook, Instagram, TikTok, and YouTube for more information about us and what we do!

To develop, execute, and analyse the overall social media strategy with a heavy emphasis on video-first content. This role is responsible for the entire content lifecycle—from strategic planning and on-location shooting to coordinating post-production, publishing, community management, and performance analysis. The goal is to use compelling video storytelling to increase brand awareness, engagement, and conversions.

Key Responsibilities & Daily Duties

This role is a fusion of creative strategy and data-driven marketing, broken down into three main areas:

1. Video Production & Content Ideation

• Strategic Planning: Brainstorm, pitch, and develop creative concepts for short-form Reels/TikToks, product demos, and behind-the-scenes features that align with marketing campaigns.
• On-Location Direction: Direct talent (employees or customers) on-screen to achieve natural performances and capture high-quality footage using smartphones or DJI equipment.
• Editor Liaison: Act as the main point of contact for the video editing team, providing clear briefs, vision, and specific objectives for every project.
• Quality Control: Review scripts and rough cuts from editors, providing constructive feedback to ensure the final video meets strategic goals.

2. Social Media Strategy & Management

• Strategy Development: Assist in defining target audiences, setting goals for reach and engagement, and establishing a master content calendar.
• Publishing & Scheduling: Manage the content calendar and schedule all posts across Facebook, Instagram, TikTok, and YouTube using tools like Meta Business Suite.
• Community Management: Act as the brand’s voice by replying to comments and DMs in a timely manner and proactively engaging with followers to build a community.
• Trendspotting: Monitor viral trends and audios to ensure content remains relevant and “viral-worthy”.

3. Analytics & Advertising Support

• Performance Analysis: Track and measure the performance of all video content using native platform insights.
• Data Reporting: Create regular reports on key metrics like views, engagement, and website traffic to inform future strategy.
• Advertising Support: Assist in managing paid social media campaigns, using video content as the primary creative to boost posts and target new audiences.

Essential Skills & Qualifications

• Technical/Hard Skills:
  • Social Media Savvy: In-depth knowledge of algorithms and technical specs for Instagram, TikTok, YouTube, and Facebook.
  • Analytical Skills: Ability to interpret metrics and translate data into actionable marketing insights.
  • Content Creation: Basic expertise in shooting cinematic footage and using tools like Canva or Adobe Creative Suite for supporting visuals.

• Soft Skills:
  • Creativity & Storytelling: Ability to tell a compelling brand story in seconds.
  • Organization: Ability to manage multiple projects from concept to final edit while meeting deadlines.
  • Excellent Communication: Strong written and verbal skills for crafting captions, communicating ideas, and engaging with the community. 
  • Adaptability: The social media landscape changes daily; a willingness to learn and adapt is non-negotiable. 
  • Self-Motivation: Often required to generate ideas independently and see projects through from start to finish. 

Experience: 3–5 years in a hybrid marketing/content role.