User Marketing Operations Specialist
Who We Are
VIPSHOP (NYSE: VIPS) is an e-commerce platform established in 2008. It is a leading online discount retailer for brands in China that offers high-quality and popular branded products to consumers throughout China at a significant discount to retail prices. In 2021, VIPSHOP reached a 117 Billion RMB ($18.4Billion USD) of Net Revenue. Since its IPO on 2012 on NYSE, VIPSHOP has realized profitability for 39 consecutive quarters.
VIPSHOP has also been awarded “2022 Forbes China Best Employer of the Year”, “2022 Most Sustainable Employer”. It has also been included in the "Fortune China 500" and "China's Top 500 Private Enterprises" list for many times.
VIPSHOP has now expanded to Southeast Asia, with the aim to connect the world’s top brands to Southeast Asia consumers – Brands You Want, Price You Love.
Job Description
Responsibilities:
User Engagement and Conversion
- Maintain strong user relationships, optimise user engagement strategies, and drive increased purchase conversions.
CRM Operations and Optimisation
- Create and execute effective push notifications and email marketing campaigns.
- Analyse sales performance data to refine product recommendations and content strategies.
- Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.
Content Strategy and Copywriting
- Develop compelling push notification and email marketing content, aligning hot-selling products with relevant themes.
- Optimise copywriting to maximise open and click-through rates.
Social Media Trend Analysis and Product Recommendation
- Stay informed about trending topics on social media.
- Actively participate in team discussions to plan and implement timely push content strategies.
- Proactively identify and recommend products that align with current trends.
Cross-Functional Collaboration
- Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.
- Foster teamwork to amplify results and optimise future campaigns.
Requirements:
- Bachelor’s Degree in Marketing or a related field.
- No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
- Passion for shopping and e-commerce industry.
- Strong attention to details and ability to thrive in a fast-paced start-up environment.
- Proactive, positive attitude, and excellent communication and coordination skills.
- Proficient in Microsoft Excel for data analysis and visualisation.
- Excellent English copywriting skills.
- Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.
