PR & Communications Intern
Who We Are
WhiteLabel PR is a Singapore-based boutique PR and marketing communications agency specialising in lifestyle and retail brands. We work with clients like CDL, Lendlease, VivoCity, Lien Foundation, NTUC FairPrice, and Violet Oon Singapore, delivering campaigns that get real media coverage and real results.
Job Description
Not your typical “make coffee and photocopy” internship.
We’re WhiteLabel PR, a boutique PR agency in Singapore that punches above its weight. Our clients include names you actually recognise: CDL malls, Lendlease malls, VivoCity, Lien Foundation, NTUC FairPrice, and Violet Oon Singapore. We’re a small, tight-knit team, which means our interns don’t sit on the sidelines. You’ll be in the room and learning fast.
We’re looking for 2 to 3 interns to join us from October/ November 2026 for 3 to 6 months.
What your days will look like
No two days are the same, but here’s a taste:
- Drafting pitch emails and helping the team land media coverage for client campaigns
- Putting together media monitoring reports (yes, you’ll learn to read between the lines of news coverage)
- Helping coordinate events, from media previews at malls to press conferences for national campaigns
- Creating social media content and press materials that actually go live
- Researching influencers, compiling shortlists, and tracking KOL deliverables
- Jumping into brainstorms for new business pitches (your ideas are welcome)
You might be a good fit if you
- Are studying or have recently graduated in Comms, PR, Journalism, Marketing, or something related
- Write well in English (this is non-negotiable in PR)
- Are curious about what makes a story land in the media
- Can work with Google Workspace and Canva without needing a tutorial
- Don’t mind a fast-paced environment where things can shift quickly
- Have a good attitude and are ready to learn. That honestly matters more to us than a stacked resume.
Extra points if you
- Know your way around CapCut, Premiere Pro, or any video/photo editing tools
- Already follow lifestyle, food, or retail brands a little too closely
- Have run your own content projects, even for school or fun
What’s in it for you
- $1,000/month allowance
- Real portfolio pieces from real client work (not simulation exercises)
- Mentorship from senior PR professionals who’ve been doing this for over a decade
- Exposure across the full agency spectrum: media relations, events, influencer campaigns, content, and client management
- A reference letter when you’re done (a good one, if you earn it)
