Social Media Intern

Job Description

Who We Are
Overkill is a video production company behind Overkill SG, a multi-content lifestyle YouTube channel featuring food, travel, home, and personality-driven videos. We produce high-quality, story-first content and work with a wide range of brands and creators. We’re looking for a Social Media Intern to join our in-house team, focusing specifically on home renovation and interior design content.

What You Will Do
You will be responsible for planning, shooting, editing, and publishing social media content across Overkill’s managed YouTube, Instagram, and TikTok accounts.

Content Production & Publishing
You will assist with the creation and release of content across all platforms, ensuring high-quality production, timely uploads, and consistent visual storytelling that supports both pillar content and talent-driven pieces:

Attend shoots regularly to capture behind-the-scenes (BTS) photos and videos.
Edit and curate short-form content for IG, TikTok, and YouTube Shorts.
Upload scheduled content punctually across all platforms, ensuring accurate captions and descriptions.
Support producers and talent in creating supplementary content, such as house tours, pre-release teasers, and post-release promos.
Assist with personal-brand content for key personalities when required.

Community & Audience Development
You will help build and strengthen the Overkill community across multiple platforms:

Manage YouTube Membership perks, updates, and exclusive content.
Drive engagement in Telegram channels through polls, quick updates, and conversations.
Support future community platforms, such as Discord.
Create initiatives and content that deepen audience belonging.
Encourage audience participation that carries across all platforms.

Channel, Pillar & Brand Management
You will assist with the growth and consistency of each content pillar and brand channel, ensuring that every pillar remains active, engaging, and aligned with Overkill’s overarching identity and audience objectives:

Food Content Pillar
Capture BTS at shoots.
Curate weekly short-form content.
Publish episodes on schedule.
Run engagement touchpoints, such as polls and questions.
Coordinate with producers.

Lifestyle Content Pillar
Create trendy, relatable, and shareable Reels.
Focus on KPIs such as engagement, views, comments, shares, and follows.
Have the freedom to test and experiment with new formats.

Talkshow Content Pillar
Drive community interaction through challenges, quizzes, and prompts.
Convert long-form episodes into short-form traffic drivers.
Ensure timely uploads with complete metadata.

Travel Content Pillar
Occasionally travel to support social coverage.
Learn and assist in the travel-content workflow.

To Apply
Email ryan@overkill.sg