Social Content Executive

Job Description

About The M Makers

The M Makers is an integrated marketing and communications agency focused on delivering meaningful, measurable outcomes for our clients. We combine strategy, media, content, and creativity to solve real business challenges through thoughtful planning and strong execution.

We value ownership, accountability, and collaboration, and we exist to make a meaningful mark on our clients’ businesses through work that drives lasting impact.

Role Purpose

The Social Content Executive is responsible for planning, creating, publishing, and managing social media content that supports campaign objectives, brand presence, and audience engagement.

This role focuses on content execution, platform-appropriate storytelling, and consistent delivery across social channels while working closely with account, media, and creative teams.

At the senior level, the role includes greater ownership over content quality, consistency, and day-to-day content planning for assigned accounts.

Key Responsibilities

Content Creation and Execution

• Create engaging, platform-appropriate social media content including captions, post copy, and content ideas based on approved strategies and briefs.
• Adapt content for different social platforms such as Instagram, Facebook, TikTok, LinkedIn, and others where relevant.
• Ensure content aligns with brand guidelines, tone of voice, and campaign objectives.
• Prepare content for publishing, including captions, hashtags, tagging, and basic formatting requirements.

Content Planning and Publishing

• Support content planning by contributing ideas and assisting in the development of content calendars.
• Schedule and publish content accurately and on time using social media management tools where applicable.
• Ensure content is published according to approved calendars and client requirements.

Community Management and Engagement

• Monitor comments, messages, and basic engagement on assigned social accounts.
• Respond to community interactions in a timely, brand-appropriate, and professional manner, in line with approved guidelines.Escalate sensitive, complex, or negative feedback to the account or management team promptly.

Performance Monitoring and Optimisation

• Track basic content performance metrics such as reach, engagement, and clicks.
• Identify trends and content learnings that can inform future posts and content ideas.
• Support reporting by compiling content performance data and observations.

Collaboration and Communication

• Work closely with designers, media specialists, and account managers to ensure content is aligned with visuals, paid media plans, and campaign timelines.
• Communicate clearly on content status, approvals, and revisions with internal teams and clients.
• Respond promptly to feedback and revision requests in a fast-paced agency environment.

Professional Standards

• Stay updated on social media platform updates, content formats, and trends relevant to client brands.
• Act with integrity, accountability, and professionalism in all interactions.
• Contribute positively to a collaborative and respectful team culture.

Key Requirements

Must-Have

• Minimum 2 years of experience in social media content creation or management, preferably in an agency environment.
• Strong writing skills with the ability to adapt tone and style for different brands and platforms.
• Good understanding of major social media platforms and content formats.
• Strong attention to detail and ability to manage multiple content schedules concurrently.
• Clear and professional communication skills, both written and verbal.
• Comfortable working in a fast-paced, deadline-driven environment.

Senior Level Expectations (Where Applicable)

• Ability to independently manage content planning and execution for assigned accounts.
• Strong consistency in content quality and adherence to brand tone of voice.
• Confidence in contributing content ideas and guiding junior team members where required. Ability to anticipate content issues and propose practical solutions early.

How We Work at The M Makers

• We take ownership of our work and are accountable for outcomes.
• We communicate clearly, respectfully, and in a timely manner.
• We value continuous learning and improvement.
• We collaborate across teams and disciplines.
• We act with integrity in everything we do.

What We Do Not Expect From This Role

• Owning overall social or brand strategy independently.
• Acting as the primary client lead for commercial, scope, or escalation discussions.
• Managing paid media budgets or campaign optimisation unless specifically assigned.
• Handling crisis communications or sensitive brand issues independently.
• Being responsible for business development, pitching, or revenue targets.
• Replacing the role of a content strategist, account manager, or social lead.
• This role is designed to focus on content execution, consistency, and reliable delivery, with clear guidance and collaboration across teams.