PR & Marketing Intern – Hospitality/Culture

Job Description

Founded in 2022, bSIDE is an award-winning, new generation marketing and communications agency that is headquartered in Singapore, with partners in London and Shanghai. Purposefully boutique in size and big in energy, we create culturally resonant campaigns for some of Asia’s most magnetic brands in hospitality and retail. We aim to surprise, delight, and connect humans and brands.

We are looking for a PR & Marketing Intern to join our integrated team. This role is suited to someone who is curious, observant, and genuinely interested in the verticals the agency operates in.  You will be involved in real client work from day one, supporting earned media, content development, and campaign execution, while learning how to turn ideas into campaigns that drive business impact and cultural relevance.

What you will do

• Support integrated communications and content activities across client accounts
• Assist with media and KOL outreach across a variety of verticals, including but not limited to hospitality, lifestyle, business, and culture titles
• Draft and support the development of engaging content that resonates with the target audience, including but not limited to creative copy, press releases, social captions, and campaign materials
• Conduct daily media monitoring and track earned coverage across print, online, and social
• Help prepare contact reports, monthly summaries, and campaign recaps
• Maintain and update media and influencer lists relevant to each client
• Support new business proposals, research, and presentation decks
• Maintain successful and productive relationships with third-party vendors, freelancers, clients and the internal team to deliver high-quality events, content, campaigns and visuals
• Provide general coordination support across accounts and team projects

Who you are

• Genuinely interested in lifestyle/consumer marketing & communications
• University undergraduate ideally in business, communications, psychology or social sciences
• Curious about food, hospitality, travel, design, and culture
• Comfortable working in a fast-moving environment with shifting priorities
• Writes clearly, with a good grasp of tone
• Organised, proactive, and not afraid to speak up, share ideas or ask questions
• Friendly, reliable, and able to work well within a small team
• Proficient in Google Docs, Sheets, Slides, and Microsoft PowerPoint
• Able to commit at least three months, full-time

Life at bSIDE

• Hybrid working arrangements with office in the CBD
• A collaborative, no-ego team obsessed with great work and good people
• Exposure to high-profile hospitality and cultural projects across the region
• Plenty of learning, actionable feedback, and real responsibility

If you’re ambitious, kind, have endless curiosity and enjoy defying the status quo—we want to hear from you.

See our agency portfolio on www.bside.agency