Marketing & Sales Executive (KAM)
Who We Are
LOTTE Confectionery, headquartered in Seoul, has been a leader in the confectionery industry since its establishment in 1967. Exporting to more than 70 countries with over 1 trillion won in annual sales, the company is renowned for its innovative products, diverse marketing strategies, and advanced distribution methods. LOTTE Confectionery (S.E.A), based in Singapore since 2011, is a wholly-owned subsidiary of LOTTE Wellfood and focuses on expanding its footprint in the Southeast Asian market.
Job Description
Role:Â Collaborate with supply chain, operations, and finance to ensure seamless execution of marketing and sales plans, driving efficiency and profitability across the business.
We are looking for a Marketing & Sales Executive to join us who is keen to learn Key Account Management (KAM)!
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Fresh graduates with no experience are welcome with a Marketing background, and Photoshop Skills
- Min 1 – 2 years of Key Account Management / Sales & Marketing Executive
- Experience in Modern Trade (e.g., CMM, NTUC FP, DFI, or others)
- Experience in an FMCG Environment (i.e., Supermarket industry)
- Great communication skills
- Proficient in Photoshop or equivalent
- Excel & PowerPoint skills
- Tech‑savvy with strong knowledge of social media platforms
Responsibilities
Key Account Management:
- Meet monthly sales targets for designated KAs.
- Collaborate with Operations to optimize sales, distribution, and merchandising.
- Monitor the service level of assigned KAs and minimize loss of sales opportunities.
Promotion Strategy and Product Launch:
- Enhance promotion strategies for increased sales
- Establish objectives and marketing plans with retailers.
- Conduct market research on industry trends and intelligence for business expansion
- To do new product listing with each supermarket chain and be responsible for the planning and implementation of new product launch activities.
- Responsible for product promotion proposal submission, negotiation, and execution.
- To liaise and negotiate with supermarket personnel for product display space and rental during promotion periods, and to improve the visual merchandising of our products.
- Propose and execute ways to expand product display for brand awareness in outlets.
Relationship Building:
- Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment
- Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing the company’s profits.
Sales Development:
- Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).
- Monitor and track marketing expenses to ensure that trade spend is within budget
- Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution
- Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness
- Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.
Marketing & Brand:
- Plan and execute ATL/BTL campaigns, manage budgets, strengthen brand awareness, and produce marketing materials (reports, brochures, presentations).
- Manage company social media accounts, website, and online content to ensure a consistent, engaging presence.
- Monitor trends, analyze competitors, and provide recommendations for growth.
- Support sales teams with campaigns, track trade spends, review account performance, and measure ROI/KPIs to identify expansion opportunities.
