Freelance Marketing Specialist
Who We Are
At Bianka Panova Academy, we are committed to nurturing excellence in Rhythmic Gymnastics while providing a safe, supportive, and inspiring environment for children and youth aged 4 to 18. Through our unique blend of sport and movement arts, we empower young individuals to discover their strengths, build confidence, and reach their full potential.
Our holistic approach goes beyond athletic development. Grounded in the principles of Rhythmic Gymnastics, our programmes cultivate discipline, resilience, creativity, teamwork, and a strong work ethic that is valuable life skills that support success both on and off the competition floor.
At Bianka Panova Academy, we believe every child has the potential to excel. By combining world-class coaching with character development, we strive to inspire the next generation to grow into confident, capable, and well-rounded individuals ready to embrace future opportunities and challenges.
Job Description
We are looking for a creative and proactive Freelance Social Media Content Creator to help showcase BPA’s programmes, events, athletes, coaches, and academy culture through engaging digital content. The ideal candidate should have a strong eye for visual storytelling and be able to create content that enhances BPA’s online presence and attracts new students and families.
Key Responsibilities:
Content Creation
- Capture photos and videos during classes, training sessions, competitions, camps, performances, and academy events.
- Create engaging content for social media platforms including Instagram, Facebook, TikTok, YouTube, and Xiaohongshu (if applicable).
- Produce short-form videos, reels, stories, and posts that align with BPA’s brand image.
- Edit photos and videos for social media publication.
Social Media Management
- Assist in planning and scheduling social media content.
- Write engaging captions and basic copy for posts.
- Ensure content is published according to the agreed content calendar.
- Monitor social media trends and recommend content ideas relevant to BPA.
Brand Promotion
- Highlight student achievements, academy events, competitions, and success stories.
- Support promotional campaigns for classes, camps, workshops, and special events.
- Maintain a consistent brand voice and visual identity across all content.
Collaboration
- Work closely with management and coaches to identify content opportunities.
- Attend selected events and competitions when required.
- Submit content according to agreed timelines.
