Marketing Lead

Job Description

Company Overview
Tin Box Group is a multi-concept lifestyle brand that owns and operates a growing portfolio of live entertainment and F&B venues across Singapore, Malaysia and China. Since 2018, we have expanded to 11 venues under 7 distinctive brands, each offering a unique, music-centric experience tailored to a specific genre and audience. We are committed to delivering high-quality entertainment experiences through innovative storytelling, design, and engagement.

Role Description
We are looking for a dynamic and results-driven Marketing Lead to join our team full-time in Singapore. In this role, you will be responsible for developing and executing integrated marketing strategies that strengthen the Tin Box Group brand across our portfolio of lifestyle, entertainment, and F&B concepts. You will lead marketing campaigns, digital initiatives, brand partnerships, events, and customer engagement strategies while collaborating closely with cross-functional teams to ensure seamless execution. Your work will directly drive brand awareness, customer acquisition, audience engagement, and revenue growth.

Key Responsibilities
·       Develop and execute overall marketing strategies aligned with the brand’s positioning and business objectives.
·       Manage and oversee all social media platforms (e.g., Instagram, Facebook, TikTok), including content planning and execution.
·       Develop and maintain a content calendar featuring promotions, events, and menu highlights.
·       Oversee the creation of marketing content, including visuals, videos, and copywriting.
·       Plan, execute, and optimise paid digital campaigns (e.g., Meta Ads, Google Ads), with performance tracking and reporting.
·       Collaborate closely with the Operations team to ensure smooth rollout of marketing campaigns and initiatives.
·       Ensure brand consistency across all outlets and marketing channels.
·       Oversee the design and production of menus, posters, digital assets, and in-store collaterals.
·       Liaise with external vendors including designers, photographers, and agencies.
·       Source and manage partnerships with influencers, KOLs, brands, and event organisers
·       Build and maintain relationships with media and PR agencies.
·       Organise media tastings, influencer sessions, and press invites
·       Plan and execute events and activations (e.g., live music, DJ nights, launch parties) to drive customer engagement and revenue.
·       Develop and implement customer engagement strategies, including loyalty programmes, membership perks.
·       Work closely with chefs and bar teams on new menu launches and product promotions. Coordinate photoshoots and ensure timely delivery of promotional materials.
·       Partner with Operations Managers and Outlet Managers to ensure proper on-ground execution of marketing initiatives.

Requirements
·       Diploma in Marketing, Business, Communications, or a related field.
·       Minimum 2-3 years of experience in marketing, campaign management, or similar roles.
·       Proficient in digital marketing tools and platforms.
·       Strong communication, organisational, and coordination skills.
·       Able to work independently and collaboratively in a fast-paced environment.