Brand Executive
Who We Are
The EDL Group supplies surfacing materials used for interior design. Our clients are architects and interior designers. We are headquartered in Singapore with offices in the region, totaling 200 employees worldwide. Joining us would mean that you are joining the leader of the industry.
Job Description
We are seeking a dynamic and creative brand executive to join our branding team and you will play a pivotal role in enhancing our brand presence and engaging with our target audience through various marketing and public relations initiatives.
Key Responsibilities:
Social Media Strategy and Management:
路聽聽聽聽聽聽聽聽 Develop and execute comprehensive social media strategies to enhance brand visibility and engagement.
路聽聽聽聽聽聽聽聽 Create, curate, and manage published content across various social media platforms, ensuring consistency with聽 聽 聽 聽 聽 聽 聽 聽 brand voice and message.
路聽聽聽聽聽聽聽聽 Monitor social media channels, respond to audience interactions, and analyze performance metrics.
Content Creation and Management:
路聽聽聽聽聽聽聽聽 Plan and implement engaging activities and campaigns to connect with and grow our audience.
路聽聽聽聽聽聽聽聽 Work closely with our graphic designers to design marketing collateral including graphics, videos, and written聽 聽 聽 聽 聽 聽 聽 聽 聽 content, ensuring alignment with the overall brand message and visual identity.
路聽聽聽聽聽聽聽聽 Support content creation and brand photo shoots, including planning, coordination, and execution.
路聽聽聽聽聽聽聽聽 Continuously engage with existing clients through various channels, including physical events, to maintain strong聽 聽 聽 聽 聽 聽 聽relationships and enhance client satisfaction.
Campaign and Public Relations Management:
路聽聽聽聽聽聽聽聽 Maintain and update the campaign and Public relations calendar to keep track of planned activities and ensure聽 聽 聽 聽 聽 聽 聽 聽 timely execution.
路聽聽聽聽聽聽聽聽 Manage and execute Public relations drops, ensuring they align with strategic goals and target audiences.
路聽 聽 聽 聽 聽Assist in the development and execution of marketing campaigns across multiple channels, including digital,聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 print, and events.
Event Planning and Coordination:
路聽聽聽聽聽聽聽聽 Assist in the planning and coordination of trade events, exhibitions, and other promotional events.
路聽聽聽聽聽聽聽聽 Liaise with event organizers, vendors, and other stakeholders to ensure a smooth flow.
Reporting and Analysis:
路聽聽聽聽聽聽聽聽 Track, analyze, and report on the performance of social media campaigns, marketing initiatives, and Public聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 relations activities.
路聽聽聽聽聽聽聽聽 Provide insights and recommendations for continuous improvement based on data-driven analysis
路聽聽聽聽聽聽聽聽 Contribute to creative idea sessions to develop campaigns that rejuvenate the brand.
Requirements:
– A diploma or a bachelors degree in marketing, communications or related fields
– Candidates with experience in marketing, branding or related roles preferred, but fresh graduates welcome to apply
– Proficiency in social media platforms and digital marketing tools
– Strong communication skills
– Creative and attention to details
– Strong organization and planning skills
– Experience in video shooting is a plus
