Marketing Manager

Job Description

1. Strategy and lead generation
– Develop and execute online marketing strategies that deliver a consistent inflow of qualified leads and strong social media exposure.
– Plan the monthly marketing calendar across brands, aligned with business goals agreed with the management team.
– Content and creative direction
– Define content direction and own content calendars aligned with overall marketing objectives and business calendars.
– Review and approve storyboards, scripts and final video edits to ensure alignment with brand messaging and marketing goals.
– Provide creative direction and ensure all outputs meet quality and brand standards, including design checks for layout, typography and formatting.
2. Performance marketing
– Plan, execute and optimise social media advertising and Google Ads campaigns, setting budgets, targets and – test plans.
– Track and analyse digital marketing performance, producing weekly and monthly reports on leads, cost per lead, conversion and content reach.
3. Team leadership
– Manage workflow priorities so team members meet deadlines and project milestones.
– Coach and develop team members through weekly one-to-ones and individual goals, and contribute to probation and performance reviews.
– Support hiring for open marketing roles.
– Oversee planning and execution of company events with the Events Executive.
– Act as the day-to-day marketing contact for senior stakeholders, and manage agencies, vendors and partners.