Digital Marketing Executive
Who We Are
Ballet Quarter is a fast-growing pre-professional ballet school in Singapore. Led by two highly experienced teachers with international professional performing experience, coupled with ballet instruction at the highest levels, we aspire to contribute to the enrichment of Singapore's dance scene.
Job Description
Ballet Quarter is seeking a dynamic individual to join us as a Digital Marketing Executive, driving pivotal marketing and social media initiatives to acquire, engage and retain a passionate community of aspiring dancers.
This is a full-time, hybrid role – join our team in scaling dance education of the highest quality.
Your responsibilities will include:
- To take charge of leads generation and campaign optimisation
- Lead and optimise social media marketing and promotional efforts
- Provide ongoing competitor analysis, alongside KPI and ROI analysis for the school’s marketing initiatives and campaign performance
- Work closely with BD team to identify growth opportunities
- To develop and drive a paid media strategy (plus if Meta Business/Ad Manager experience is present or willing to learn on the job)
- To set up a strategic framework and work cross-functionally to develop best practices across user touch-points
- Be an SEO-enthusiast responsible for driving organic visibility for the school’s site
- Ensure smooth studio operations all-year round by coordinating digital efforts on-site
What you’ll need:
- Min. 1 year of experience in a digital marketing, campaign management or strategy role
- Strong communication and interpersonal skills, with a strong ability to take ownership and drive results
- Experience in launching CRM campaigns and/or CLM initiatives is a plus
- Data-driven and adequately proficient with digital metrics and qualitative insights
- Self-starter with the tenacity to grow alongside the company
- Appreciation of Ballet / Dance as an art form
Benefits:
- Employee discount
- Flexible schedule
Work Location: Hybrid remote in Singapore 409057
