ASSOCIATE SPECIALIST – CURATED EXPERIENCES
Who We Are
At Directions Group Inc., we're more than an integrated communications agency — we're a hub of creativity and innovation, with a passion for crafting remarkable marketing communications, public relations, events, content and brand strategies.
Our portfolio spans luxury, fashion, beauty, retail, lifestyle, hospitality, F&B, art and design. We help brands build equity and cultural relevance through business-oriented strategies, nuanced creativity and innovative communications and digital experiences.
We're a fast-paced, dynamic agency deeply passionate about what we do. If you share our curiosity, creativity and drive, we'd love to work with you.
Job Description
We are looking for a proactive, organised and culturally curious Associate Specialist, Curated Experiences to support the planning and delivery of brand experiences, community engagement initiatives and integrated marketing campaigns.
Working closely with senior team members, you will assist in the coordination and execution of events, activations and partnership initiatives while gaining exposure to experience design, project management and brand marketing.
This role is ideal for someone early in their career who is eager to learn, highly organised and passionate about luxury, lifestyle, fashion, beauty, hospitality and consumer experiences.
Key Responsibilities
1. Event & Experience Coordination
- Contribute fresh ideas and creative solutions to integrated marketing campaigns, pitches and client presentations.
- Assist the team in researching and developing ideas for experiential marketing campaigns and brand events.
- Support the preparation of proposals, presentations, mood boards and creative references.
- Conduct research on industry trends, venues, suppliers, competitors and potential event concepts.
- Assist in documenting meeting notes, project briefs and follow-up action items.
2. Event Planning & Execution Support
- Support the planning and execution of events, activations, launches, retail experiences and community engagement programmes.
- Assist with event logistics, scheduling, venue coordination, RSVP management and guest communications.
- Coordinate with vendors, suppliers and partners to obtain quotations, availability and project information.
- Help prepare event materials, production schedules, guest lists and operational documents.
- Provide on-site support during event setup, registration, guest management and event operations.
3. Marketing & Administrative Support
- Assist in maintaining project trackers, timelines, contact databases and event records.
- Support partnership outreach, hospitality arrangements and talent coordination where required.
- Coordinate production and delivery timelines for event collateral, gifts and experience elements.
- Work closely with internal teams to ensure smooth communication and project coordination.
4. Team & Agency Support
- Provide administrative and operational support across agency projects as needed.
- Assist with sourcing products, props, venues and other event-related requirements.
- Support post-event reporting, feedback collection and project documentation.
- Contribute ideas during brainstorming sessions and team meetings.
Requirements
- Diploma or Degree in Marketing, Events Management, Hospitality, Communications or a related discipline.
- 0-2 years of relevant experience, including internships.
- Strong organisational and coordination skills with excellent attention to detail.
- Interest in events, luxury brands, consumer marketing and experience design.
- Positive attitude, willingness to learn and ability to work collaboratively.
- Good verbal and written communication skills.
- Familiarity with Canva, PowerPoint and Microsoft Office applications is advantageous.
- Able to work in a fast-paced environment and support multiple projects simultaneously.
