Social Media Executive
Who We Are
Job Description
Responsibilities
• Conceptualise and execute digital, online and social media strategies such as Facebook, Instagram, TikTok, RedNote and LinkedIn.
• Create compelling and engaging content across multiple platforms – both owned and paid
• Develop social media strategy and drive calendar planning
• Set campaign KPIs and help track benchmarks for reporting
• Provide actionable insights based on data, best practices and industry trends
• Identify and engage with influencers and superfans to amplify brand awareness
• Compile, measure, and analyse all social media data
• Monitor, manage, and communicate with our community
Administration, Processes and Reporting
• Work closely with the marketing director to generate engaging content on a consistent basis
• Perform research on current benchmark trends and audience preferences along with the marketing team
Qualification and Experience Requirement
• 2 years managing multiple social media accounts (various verticals a plus)
• Diploma, Post Graduate Diploma, Bachelor’s Degree, or a Professional Degree will be an added advantage
• Hands on experience in content management, ability to deliver creative content (text, image and video)
• Excellent writing and editing skills; creative storyteller with unwavering attention to detail and a strong command of English
• Excellent communication skills
• Analytical and multitasking skills
• You will feel right at home if you have a positive attitude, a great sense of humour and a can-do attitude
• Ability to work independently at times without supervision while maintaining updates as needed
• Prior experience and a love for F&B, hospitality, and lifestyle is advantageous – as these are the things we live and breathe daily
• Able to commit to a non-desk-bound role and hours at times
