Brand Communications and Content Manager

Job Description

SOMETHING to HOLD (StH) is looking for a thoughtful and culturally curious Brand Communications & Community Manager to shape how we communicate as a brand and deepen the relationships around us.

This role sits at the intersection of brand communications, community, partnerships and public relations.

You will think largely about how StH communicates: what we say, what stories we tell, and how we build meaningful relationships with our customers and the wider creative community.

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What You’ll Do —

BRAND COMMUNICATIONS

• Help shape and maintain the voice of Something To Hold across all customer-facing communications.
• Develop communication journeys around new collections, product launches, collaborations, events and other key brand moments.
• Write and edit brand copy across newsletters, website, social media, press materials and other communications.
• Identify the stories behind our products, processes, people and inspirations and find thoughtful ways to communicate them.
• Ensure that everything we put into the world feels coherent, considered and distinctly StH.
• Work closely with the creative and commercial teams to ensure our communications support both the brand and the business.

EDITORIAL & STORYTELLING
• Develop an ongoing editorial calendar for the brand.
• Brief photographers, designers and other creative partners to ensure the brand’s visual standards are upheld.
• Manage content output, capturing content and working with new and existing content partners as required.
• Think beyond individual social posts and identify larger stories, conversations and themes that StH can meaningfully participate in.
• Interview and profile customers, collaborators, craftspeople and other interesting people within the brand’s orbit.
• Develop stories around craftsmanship, materials, design, travel, homes, culture and the everyday rituals that naturally intersect with the StH world.

DIGITAL MARKETING & AGENCY MANAGEMENT

• Manage relationships with performance marketing and creative agencies.
• Develop clear briefs that translate brand and commercial priorities into effective digital campaigns.
• Review campaign performance regularly and work with agency partners to identify opportunities to improve creative, targeting, customer acquisition and conversion
• Understand key digital performance metrics and translate them into actionable recommendations for the wider team.
• Work with branding and web development agencies to continuously improve the StH website and strengthen the StH brand world.
• Identify where stronger creative, messaging or customer experience could improve performance rather than relying solely on increased media spend.

COMMUNITY
• Develop a deeper understanding of the people who buy, wear and follow Something To Hold.
• Identify particularly engaged members of the community and find ways to bring them closer to the brand.
• Develop community initiatives both online and offline, from intimate gatherings and workshops to conversations, previews and special projects.
• Work with the retail and customer experience teams to identify recurring customer feedback and opportunities to improve the brand experience.
• Help create moments that make customers feel recognised rather than marketed to.

PR & BRAND RELATIONSHIPS
• Build and maintain relationships with editors, stylists, writers, photographers, creatives and other relevant people within fashion and culture.
• Identify thoughtful opportunities for editorial coverage, product placement and storytelling.
• Manage press enquiries, sample requests and relevant brand information.
• Maintain press materials, brand information and imagery.
• Identify individuals who genuinely align with Something To Hold for organic gifting and seeding.
• Structure, execute and maintain media partnerships with key media partners
• Develop long-term relationships rather than purely transactional influencer

partnerships.

PARTNERSHIPS & COLLABORATIONS
• Identify brands, artists, designers, spaces and individuals with whom Something To Hold could create meaningful collaborations.
• Develop partnership ideas that introduce the brand to new audiences while remaining true to its point of view.
• Coordinate collaborations from initial outreach through execution.
• Support events, pop-ups, launches and other physical expressions of the brand.