Part-time / Freelance Graphic Designer / Art Director
Who We Are
Yamayama Travel creates outdoor and experiential trips for families, young travellers and curious adults: ski camps in Japan (Shiga Kogen, Kita-Karuizawa), hiking and camping journeys, wine tours, and bespoke, off-the-beaten-path itineraries. We're growing from Japan into New Zealand and Europe.
Our brand goes beyond travel. We also run bar yama, a pop-up jazz kissaten in Shiga Kogen; a small merchandise line (tees, caps, wine keys, mugs); and a Giving Back programme. Our voice is personal and grounded: field notes, first-hand scouting and real moments in the mountains, not polished influencer content.
Job Description
We’re looking for a designer with an art director’s eye to own how Yamayama looks across social media, web, print and merchandise. You’ll turn trip ideas into clear, beautiful assets, keep the brand consistent as we grow, and help us shape a visual identity that feels warm, outdoorsy and a little Japanese in spirit.
What You’ll Do
- Brand stewardship: Refine and maintain our visual identity (logo use, colour, typography, illustration and photo style), and build a simple brand guide and template library.
- Social content: Design Instagram posts, carousels, Stories and Reel covers; set the look for campaigns and trip launches.
- Trip marketing: Create itinerary brochures, trip one-pagers, pitch decks, posters and digital invitations for camps, tours and events.
- Web assets: Design banners, landing page visuals and graphics for our website (Wix/Webflow), and work with us on layout and visual flow.
- Merchandise & bar yama: Design apparel graphics, packaging, menus, signage and event collateral.
- Art direction: Brief and guide photographers, videographers and content creators on shoots; select and edit imagery; keep everything on-brand.
- Print production: Prepare print-ready files and liaise with printers and merch suppliers.
What We’re Looking For
Must have
- 3+ years of graphic design experience, with a portfolio showing brand identity, social and print work.
- Skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma; comfortable in Canva for editable templates.
- A sharp sense of typography, layout and colour, and the ability to build systems, not just single pieces.
Experience directing or curating photography and video. - Clear communication, reliability with deadlines, and comfort working remotely and independently.
Nice to have
- Experience in travel, hospitality, outdoor, lifestyle or food and wine brands.
- Illustration or hand-lettering skills.
- Motion graphics or short-form video editing (After Effects, Premiere, CapCut).
- Knowledge of Japanese design aesthetics; Japanese language is a bonus.
- Experience with Wix or Webflow.
- A love of the outdoors: skiing, hiking, camping, or a good glass of wine.
Engagement Details
- Type: Freelance (per project or monthly retainer) or part-time (approx. 10–20 hours/week, flexible).
- Location: Remote; occasional in-person sessions in Singapore are a plus.
- Travel: Optional opportunities to join shoots or scouting trips in Japan and beyond.
- Rate: Competitive, based on experience and scope. Please share your day/hourly rate or retainer expectations.
How to Apply
Send the following to [email protected] with the subject line “Designer / Art Director – [Your Name]”:
- Portfolio link (Behance, website, Instagram or PDF)
- A short note on why Yamayama Travel appeals to you
- Your availability and rate expectations
We appreciate every application. However, only shortlisted candidates will be contacted.
