Creative Brand Designer (Graphic/ Social Media)
Who We Are
Kele is a well-established, Singapore-based pastry brand renowned for our quality, creativity, and commitment to bringing traditional flavours to modern audiences. We take pride in our heritage while innovating new ways to connect with customers both offline and online. As we continue to expand our digital presence, we are seeking a driven and talented creative maven to join our team and play a key role in crafting engaging content that amplifies our brand story and drives sales.
Job Description
Key Responsibilities:
- Build engaging brand identities across print, physical and digital experiences
- Design creative visuals for digital platforms including social media, websites, ads, and presentations
- Cross-collaborate with sales or marketing team on concepts and campaigns
- Keep up with the latest design and social media trends to keep our content fresh
- Ensure all designs meet the highest quality standards and are delivered on time.
- Create content for social media (e.g., Instagram Reels, TikTok, Xiao Hong Shu)
- Monitor and analyse content performance metrics to inform strategy and optimise future content for maximum reach and engagement.
- Manage and update content schedules to ensure timely delivery and publication across all social platforms.
- Support ad hoc operational tasks when needed
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Requirements
- Strong passion in branding and product packaging
- Diploma or Degree in Design, Marketing, Multimedia, or a related field preferred.
- Proficiency in video shooting and editing; experience with editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) is advantageous.
- Bilingual in English and Mandarin is required, in order to effectively engage with diverse audiences and produce culturally relevant content.
- A team player who is proactive, creative, and able to work independently with minimal supervision.
- Fresh graduates with a strong portfolio and passion for visual creation are welcome to apply.
Note that our office is located at Jurong Food Hub and transport allowance will be provided.
For interested applicants, please send your CV, portfolio and social media link to hr@kele.sg.
