Marketing Communications Manager
Who We Are
WhiteLabel PR is a boutique marketing communications and PR agency based in Singapore. We work with brands across lifestyle, retail, F&B, government, and corporate sectors. Our clients include names like CDL Malls, Lendlease, VivoCity, Lien Foundation, Violet Oon, and NTUC FairPrice Group. We're small enough to care, big enough to deliver.
We're currently growing our social media and digital content capabilities, and we're looking for a Marketing Communications Manager to help lead that charge.
Job Description
You’ll be responsible for driving the strategic planning and execution of marketing communications campaigns across PR, social media, and content. This is a hands-on leadership role where you’ll work closely with our founders and team to shape how our clients show up across channels.
What You’ll Be Doing
- Develop and execute integrated marketing communications strategies for clients across PR, social media, and content marketing
- Lead social media strategy, content calendars, and community management for client accounts
- Plan and manage end-to-end social media campaigns, including content creation, scheduling, reporting, and optimisation
- Write compelling copy for press releases, social media posts, articles, newsletters, and marketing collateral
- Manage influencer and KOL engagement programmes, from identification and outreach to campaign delivery
- Coordinate with internal teams and external vendors on event activations, media engagements, and content production
- Monitor and report on campaign performance, media coverage, and social media analytics with actionable insights
- Support new business pitches with strategic input, proposals, and presentation materials
- Mentor junior team members and contribute to the development of internal processes and workflows
What We’re Looking For
- Minimum 5 years of experience in marketing communications, PR, or social media management (agency experience strongly preferred)
- Strong understanding of Singapore’s media and social media landscape
- Proven track record of managing social media accounts and campaigns for brands
- Excellent writing and editing skills in English; ability to adapt tone and style for different platforms and audiences
- Experience with influencer/KOL management and campaign coordination
- Comfortable working across multiple client accounts simultaneously in a fast-paced environment
- Familiarity with social media tools (e.g., Meta Business Suite, TikTok Business Centre, scheduling and analytics platforms)
- Strong project management skills and attention to detail
- A genuine interest in brands, culture, and what makes content resonate
Nice to Have
- Experience with media monitoring and social listening tools (e.g., Truescope, Meltwater)
- Basic design skills (Canva, Adobe Creative Suite) for quick-turnaround content
- Experience managing paid social campaigns and digital ad buys
- Bilingual capabilities (English and Mandarin) for Chinese-language media or social content
What We Offer
- Competitive salary with performance-based review after probation
- Bring Your Own Device (BYOD) grant
- Annual loyalty bonuses
- Flexible hybrid work arrangements
- A close-knit team culture where your ideas actually get heard
- Opportunities to work across a diverse portfolio of clients and industries
