Digital Marketing Executive
Who We Are
Job Description
Happie – Home Wellness & Lifestyle Retail
Key Responsibilities
Social Media & Content Management
* Manage and execute social media scheduling and postings across Facebook, Instagram, TikTok, YouTube, and Google Business platforms
* Coordinate with creative agencies and freelancers for content planning, production timelines, and campaign execution
* Manage KOLs, influencers, and content creators for UGC collaborations, product reviews, and campaign activations
* Create in-house content including reels, short videos, event highlights, showroom walkthroughs, staff features, and occasional livestream sessions
* Support social media engagement, community interactions, and brand storytelling aligned with Happie’s wellness positioning
* Monitor social media trends and propose fresh content ideas to improve reach and engagement
Promotions, Partnerships & Event Management
* Liaise with shopping malls, corporate partners, vendors, and external stakeholders for promotional campaigns, roadshows, and joint marketing activities
* Source and develop collaborations with complementary lifestyle and home brands
* Support and manage events from planning and coordination to onsite execution and post-event coverage
* Coordinate event logistics including promotional materials, merchandise, premiums, gift sourcing, and vendor management
* Assist in ad-hoc showroom activations, roadshows, festive campaigns, and customer engagement activities
* Ensure smooth execution of marketing timelines and deliverables across all campaigns
Visual Content & Brand Communication
* Design and adapt monthly promotional visuals, digital banners, event communication materials, and simple marketing collaterals
* Handle photography and videography for showroom activities, product launches, events, and social content
* Maintain and organise the company’s photo and visual asset library
* Update website content including new products, promotions, banners, and campaign pages
* Ensure brand consistency across digital, retail, and event touchpoints
Requirements
* Minimum 2 years of marketing experience in lifestyle, wellness, retail, or consumer-related industries
* Experience in social media management and content creation is required
* Familiar with Instagram, TikTok, Facebook, YouTube, and digital marketing trends
* Basic design skills (Canva, Adobe Creative Suite or equivalent) will be an advantage
* Comfortable working in a fast-paced retail and event environment
* Positive, friendly, proactive, and responsible attitude
* Strong time management and ability to manage multiple deadlines effectively
* Able to work independently while being a strong team player
* Photography, videography, or livestream experience is a plus
Why Join Happie
* Be part of a growing home wellness and lifestyle brand
* Exposure to retail marketing, events, partnerships, and digital campaigns
* Opportunity to work on exciting activations, collaborations, and brand-building initiatives
* Dynamic and creative working environment with opportunities to contribute ideas and grow professionally
