Marketing Manager
Who We Are
With Love is a curated multi-brand space in Singapore that celebrates independent labels, supports small businesses, and makes discovering new brands feel thoughtful, accessible and exciting.
Across our physical store and online platform, we bring together emerging and established fashion and lifestyle brands, with a focus on curation, storytelling and a seamless shopping experience.
Job Description
The Role: Marketing Manager
We’re looking for a creative, commercially minded Marketing Manager to lead our marketing and help turn strong content and brand engagement into sustainable growth.
Your scope will span brand and content, paid advertising, email, e-commerce and partnerships. You’ll maintain With Love’s creative standards while improving how we attract, convert and retain customers.
Working closely with the founder, you’ll set priorities and organise the people and resources needed to deliver. We’re looking for someone with the experience and judgment to know what to tackle, how to approach it, and when to execute directly, delegate to interns or bring in freelance and specialist support.
You’ll take ownership of the direction, quality and results, staying hands-on where you can add the most value.
What you’ll be doing:
Marketing Direction & Performance
- Set marketing priorities and lead the campaign calendar across launches, seasonal campaigns and brand activations.
- Manage marketing budgets and assess results across paid media, content, influencers and other activities.
- Turn customer and performance data into clear actions, structured tests and better investment decisions.
Brand, Content, & Creative
- Lead content direction across Instagram, TikTok, Xiaohongshu, email and paid advertising, maintaining a consistent brand voice and aesthetic.
- Guide storytelling, styling and shoot production, coordinating interns, models and creative collaborators.
- Contribute to copy, filming, editing and content production when needed, while organising the team to deliver efficiently.
Ecommerce & Customer Growth
- Own the planning, delivery and ongoing improvement of paid advertising and email campaigns, coordinating internal and external support as needed.
- Establish email automations and meaningful customer segments to support conversion and repeat purchases.
- Identify gaps in tracking and customer experience, prioritise improvements, and coordinate implementation with relevant support.
People, Partnerships & Events
- Manage and develop marketing interns, with clear briefs, priorities and feedback.
- Build relationships with brand partners and creators, and oversee influencer campaigns and budgets.
- Lead the planning and delivery of in-store events and collaborations.
- Manage campaign timelines, deliverables and competing priorities.
- Identify where external expertise is needed and manage freelancers or specialists against clear deliverables.
- Foster positive working relationships across the team and with external partners.
Who we’re looking for:
- 4+ years of relevant marketing experience, with hands-on responsibility for e-commerce or consumer marketing
- Strong creative instincts and a genuine interest in fashion, with the styling sensibility, copywriting skills and understanding of our customers to bring With Love’s personality to life.
- Strong judgment: you can diagnose a problem, decide what deserves attention, and turn a broad objective into an achievable plan.
- Experience improving marketing results, with clear examples of your contribution and the outcomes.
- Practical experience with paid media, email automation, customer segmentation and performance analysis, plus an understanding of website conversion.
- The ability to brief, delegate and evaluate work effectively, with the practical skills to film, edit and produce social content when needed.
- Enjoys working closely with others and building lasting relationships with team members, brand partners and creators, with experience guiding junior colleagues or external collaborators.
- Strong organisation, initiative and follow-through, with the ability to balance creative production and commercial priorities in a small team.
Strongly Preferred: everyday graphic design skills; experience with Shopify, Klaviyo and Meta Ads Manager; and experience in fashion or lifestyle retail.
What Success Looks Like
With Love’s marketing feels distinctive, thoughtful and true to our brand—and helps more people discover us, shop with confidence and keep coming back.
Our team and collaborators have clear direction and the support to do their best work. We understand what resonates with our customers, use those insights to improve, and grow the business without losing the creativity and personal touch that make With Love special.
