SEO Specialist (Freelance / Project-Based)
Who We Are
Stratgeist is a full-service digital consultancy specialised in social media content and strategy. Our clients include major Lifestyle and consumer electronics brands, pharmaceutical & healthcare companies, medical centres as well as private specialists and clinicians. Our team has over 30 years of combined experience in marketing and media production and our goal is to help our clients maximise digital platforms such as virtual meeting services, social media channels and websites, to fully leverage digital marketing for growth.
With an exciting and dynamic team environment, Stratgeist offers great prospects for growth and expansion. Good team welfare and opportunities to work with big international brand names. Flexible working hours and great benefits. KPI driven. Training included for all employees.
Job Description
About the Role
Stratgeist is looking for an experienced and results-driven Freelance SEO Specialist to support our digital marketing projects on a project basis.
The ideal candidate should have strong technical SEO knowledge, hands-on experience in website optimisation, and a good understanding of emerging AI Search Optimisation (AEO/GEO) practices.
You will work closely with our account management and content teams to improve clients’ organic search visibility, website performance, keyword rankings, and discoverability across traditional search engines and AI-powered search platforms.
Key Responsibilities
1. SEO Audit & Technical Optimisation
- Conduct comprehensive website SEO audits to identify technical issues and optimisation opportunities.
- Review and resolve issues related to indexing, crawling, sitemaps, redirects, broken links, canonical tags, and site architecture.
- Optimise website performance, mobile usability, and Core Web Vitals.
Provide actionable technical recommendations and work with developers to implement improvements.
2. Keyword Research & On-Page SEO
- Conduct keyword research, competitor analysis, and search intent mapping.
- Develop keyword strategies aligned with client objectives and business opportunities.
- Optimise website pages, meta titles, descriptions, headings, URLs, internal links, and image alt text.
- Identify opportunities to improve rankings for relevant commercial and informational search queries.
3. Content SEO & AI Search Optimisation
- Develop SEO content strategies, including topic recommendations and content briefs.
- Optimise existing and new website content for search visibility, semantic relevance, and user intent.
- Implement Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) best practices to improve content discoverability across AI-powered search platforms.
- Recommend structured data, FAQ content, and other enhancements to improve search engine understanding and visibility.
4. Off-Page SEO & Link Building
- Review backlink profiles and identify opportunities to strengthen website authority.
- Recommend and execute ethical, white-hat link-building strategies.
- Monitor potentially harmful backlinks and recommend corrective actions where necessary.
5. SEO Monitoring & Reporting
- Monitor organic traffic, keyword rankings, indexing performance, and search visibility.
- Utilise tools such as Google Search Console, Google Analytics 4, SEMrush, Ahrefs, and Screaming Frog.
- Provide regular progress reports highlighting completed work, performance improvements, and next steps.
- Recommend ongoing optimisation opportunities based on performance data.
Requirements
- Minimum 2–3 years of hands-on SEO experience, preferably with agency or multiple-client experience.
- Proven experience in technical SEO, on-page optimisation, and keyword strategy.
- Strong working knowledge of WordPress and Elementor.
- Proficiency in Google Search Console, GA4, SEMrush, Ahrefs, or similar SEO tools.
- Understanding of AEO/GEO and emerging AI search trends.
- Ability to independently audit websites, identify issues, and implement or recommend solutions.
- Strong analytical skills and ability to translate SEO findings into clear, actionable recommendations.
- Good communication skills and ability to meet agreed project deadlines.
- Experience working with Singapore-based businesses is an advantage.
- Project Deliverables
- Depending on the agreed scope, deliverables may include:
– Initial website SEO audit and prioritised action plan.
– Technical SEO fixes and optimisation recommendations.
– Keyword research and keyword mapping.
– On-page optimisation for agreed website pages.
– SEO/AEO content briefs and recommendations.
– Monthly keyword ranking and organic performance reports.
– Summary of completed tasks, results, and recommended next steps.
Engagement Terms
- This is a freelance, project-based engagement, not a permanent employment position.
- Scope of work, timelines, deliverables, and fees will be agreed upon before each project begins.
- Payment will be based on agreed project milestones or verified completed deliverables.
- Engagement may be extended for ongoing SEO management depending on client requirements, project performance, and business needs.
How to Apply
Interested candidates should submit their CV or portfolio, examples of previous SEO projects, measurable results achieved, tools they are proficient in, and their proposed project-based rates.
We are looking for someone who can go beyond providing SEO recommendations and take ownership of implementation, optimisation, and measurable results.
