AI Creative Designer (Graphics, Video & Social Media)
Who We Are
For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across e-commerce, social, and new markets — and embracing AI to create faster, smarter, and more engaging work along the way.
We're looking for talented, driven individuals who are excited to turn ideas into impact, challenge convention, and help a beloved Singaporean brand find its modern voice. If you're passionate about creativity, digital innovation, and continuous learning, we'd love for you to be part of our journey.
Job Description
About Fei Fah
For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we’re building on that heritage by blending timeless values with digital innovation, growing our brands across e-commerce, social, and new markets — and embracing AI to create faster, smarter, and more engaging work along the way.
We’re looking for talented, driven individuals who are excited to turn ideas into impact, challenge convention, and help a beloved Singaporean brand find its modern voice. If you’re passionate about creativity, digital innovation, and continuous learning, we’d love for you to be part of our journey.
Role Summary
We’re after a creative, versatile designer who shapes Fei Fah’s visual identity across product, marketing, and corporate materials — and who’s genuinely excited by what AI tools can unlock for design and video.
This role goes beyond execution. You’ll help define how our products and brand show up to consumers, making sure every visual feels current, considered, and unmistakably Fei Fah.
We’re not looking for someone who uses AI as a shortcut — we’re looking for someone who treats it as a creative superpower: testing what works, pushing past the obvious output, and using the right tool to get the right result, fast.
Key Responsibilities
Design & Creative Development
• Develop creative concepts and visual designs for:
• Product packaging
• Brand mascots and illustrations
• Marketing collaterals (print & digital)
• E-commerce and website/landing page graphics
• Corporate materials (presentations, documents, etc.)
• Ensure all designs align with brand identity and positioning
Marketing & Social Media Support
• Create scroll-stopping content for platforms including Instagram, TikTok, Facebook, and Xiaohongshu (RedNote)
• Produce both static and short-form video content optimized for today’s platforms
• Support digital marketing campaigns with engaging, conversion-focused designs
• Partner closely with the marketing team on promotional visuals and launches
AI-Powered Creative Production
• Use AI as part of your everyday creative workflow — to rapidly explore ideas, iterate designs, and improve production efficiency
• Stay curious about new tools and enjoy discovering better ways to create
Cross-Functional Collaboration
• Work with Sales, Management, and internal stakeholders to turn business needs into effective design solutions
• Support product launches and campaigns with timely deliverables
• Take feedback well, without losing the integrity of the design
Trend Awareness & Innovation
• Stay ahead of design trends, consumer preferences, and market aesthetics — including how AI is reshaping creative work
• Proactively pitch ideas that sharpen brand appeal and keep us competitive
• Continuously refine existing assets and visual direction
Tools You’ll Ideally Have Experience With
• Image: such as Midjourney, Nano Banana, ChatGPT Images, Adobe Firefly
• Video: such as Veo, Kling AI, Runway
• Voice: such as ElevenLabs
• Design: Adobe Photoshop, Illustrator, Canva AI / Figma AI
Don’t worry if you haven’t used every tool listed — we care far more about curiosity, adaptability, and a willingness to learn than ticking every box.
Essential Qualities
• Teachable & coachable
• A genuine difference-maker, not just a task-doer
• Proactive, curious, always learning
• A solution-seeker over a problem-namer
• Sharp attention to detail
• Comfortable giving and receiving feedback
• Bonus: conversational Mandarin
Bonus Points
• Experience creating TikTok or Instagram Reels
• Experience producing UGC-style video content
• Photography or videography skills
• Motion graphics experience
• Prompt engineering experience
• Experience in e-commerce, FMCG, or consumer brands
If you’re excited about using AI to push creative boundaries while helping modernize one of Singapore’s most established wellness brands, we’d love to hear from you.
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This role is based in Singapore; candidates must currently reside in Singapore and hold valid work authorization
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Please include your portfolio, along with any examples of social media work, video content, or AI-assisted creative projects you’ve worked on to both kelvin@feifah.com & elaine@feifah.com
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This role is based in Singapore; candidates must currently reside in Singapore and hold valid work authorization
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