Content Creator & Personal Brand Social Media Manager

Job Description

Location: Singapore
Employment Type: Full-time
Industry: Property / Real Estate

We are looking for a creative, hands-on Content Creator & Social Media Manager to help grow a personal brand across TikTok, Instagram, Facebook, YouTube and other social media platforms.

This is an end-to-end content role.

You will be involved in everything from coming up with content ideas → filming → video editing → captions → publishing → analysing performance → improving the next piece of content.

We are looking for someone who can take an idea and turn it into content without needing to be micromanaged.

What You’ll Do
🎥 Film & Produce Content
Film short-form videos for TikTok, Instagram Reels, Facebook and YouTube Shorts
Attend property viewings, shoots and filming sessions when required
Set up camera, lighting and audio
Understand basic framing, composition and camera movement
Capture B-roll, property footage and behind-the-scenes content
Help direct the filming and suggest better shots or angles
Make the filming process efficient and comfortable for the person on camera
✂️ Video Editing
Edit short-form videos from start to finish
Create strong openings and hooks
Cut videos for good pacing and retention
Add subtitles/captions
Add B-roll, graphics, animations, sound effects and music where appropriate
Create engaging visual storytelling without making the content feel overly edited
Repurpose long-form footage into multiple short-form videos
Produce different versions to test different hooks and formats
💡 Content Creation & Strategy
Generate content ideas based on the founder’s expertise, conversations and experiences
Identify interesting stories and topics that can become social media content
Develop hooks, angles and video concepts
Create content calendars and filming plans
Research current social media trends and formats
Understand what makes people stop scrolling and continue watching
Analyse performance and improve future content
📱 Social Media Management
Publish and schedule content across relevant platforms
Write captions and post copy
Maintain a consistent personal brand and tone
Monitor comments and audience engagement
Track views, watch time, engagement and other relevant metrics
Identify high-performing content and find ways to replicate what works
Who We’re Looking For
We want someone who is hands-on, creative and proactive.

You should be able to look at a piece of raw footage and think:

“How can I make this more interesting?”

And when you hear an interesting conversation, you should naturally think:

“This could be a good video.”

You should be comfortable with:

🎥 Filming
✂️ Video editing
💡 Content ideation
📝 Scriptwriting / hooks
📱 Social media
📊 Content analytics
🤖 AI content tools
Most importantly, you should have good content instincts.

We are looking for a content creator, not just a social media administrator.

Requirements
Experience creating short-form video content
Strong video editing skills
Experience filming with a phone/camera
Good understanding of TikTok and Instagram Reels
Familiarity with editing software such as CapCut, Premiere Pro, Final Cut Pro or similar
Good understanding of subtitles, B-roll, transitions, pacing and storytelling
Strong sense of visual quality
Able to work independently and take initiative
Good communication and organisational skills
Comfortable working directly with the founder
Experience in property / real estate / finance / business content is a plus.

Experience with AI video and content creation tools is also a plus.

What We Expect From You
You don’t need to wait for us to tell you exactly what to do.

We want someone who can say:

“I think this topic will work.”

“Let’s shoot it this way.”

“The first 3 seconds are too slow. Let’s change the hook.”

“This footage can actually become 5 different videos.”

“This video performed well because of the topic and hook. Let’s make more content around this.”

You will have creative input and will be expected to bring ideas to the table.

What Success Looks Like
Your goal is to help build a recognisable and trusted personal brand through consistent, high-quality content.

Success means:

More high-quality content being produced consistently
Better video quality and storytelling
Increased reach and engagement
Growing followers and audience
More people recognising and remembering the personal brand
Increasing enquiries and business opportunities generated from content

How To Apply
Please send us:

Your Resume
Your portfolio / TikTok / Instagram / YouTube accounts
Examples of videos you have filmed and edited yourself
3 social media accounts you think are doing personal branding well, and explain why
We care more about your creativity, content instincts and ability to execute than simply your academic qualifications.

Salary: Negotiable based on experience and capabilities.